Fame Foundry - A Charlotte Website Design and Marketing Firm

Tuesday, 10th January, 2012 | Source: Internet Retailer | Category: Public Relations and Social Media

How to Measure the Effects of a Social Marketing Strategy

Blendtec’s “Will It Blend?” videos have racked up 181 million views, winning the company 440,000 YouTube subscribers and 85,000 Facebook “likes.”

But how does all this social buzz translate into sales? The company uses Google Analytics to gauge social referrals and tracks coupon codes to measure social conversion rates.

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