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Monday, 2nd July, 2012 | Source: SearchBlog | Category: Traffic Building

Advertisers to Spend 15% More on Paid Search This Year

According to projections from ZenithOptimedia, search advertising budgets will see double-digit increases through 2014. This growth will be driven by three main factors: new ways to create tailored user experiences, better ways to integrate campaigns across multiple screens and the increasing use of mobile devices.

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