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Monday, 2nd July, 2012 | Source: The Economist | Category: Marketing and Trustcasting

Why Free is Better Than Cheap

Consumers much prefer to receive something extra for free than to receive a product at a discounted price, according to a new study. The main reason is that many people struggle with mentally calculating fractions and therefore tend to assume, for example, that getting 50% extra for nothing is a better value than receiving a 33% discount, even though the two are numerically equivalent.

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