Fame Foundry - A Charlotte Website Design and Marketing Firm

Tuesday, 24th July, 2012 | Source: Small Business Trends | Category: Marketing and Trustcasting

Online Marketing: How Much to Spend

When determining how best to allocate your online marketing dollars, it’s critical to calculate the life time value (LTV) of a single customer in order to ensure that you are not spending more to acquire new customers than they are worth to your business.

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