Fame Foundry - A Charlotte Website Design and Marketing Firm

Wednesday, 8th August, 2012 | Source: Knowledge@Wharton | Category: Marketing and Trustcasting

The Tricky Game of Olympic Sponsorship

Companies that spring for expensive Olympic sponsorship deals shouldn’t count on a direct sales boost, warns marketing expert Ron Goodstein. “If companies think that sponsorship is going to get customers to purchase a product, they’re dreaming. It should be more about enhancing their image,” he argues.

Read more >