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Wednesday, 5th December, 2012 | Source: Fortune Tech | Category: Public Relations and Social Media

Why Daily Deals Aren’t the Future of E-Commerce

Daily-deal and social-coupon companies such as LivingSocial and Groupon were once tech-investor darlings, but the industry has collapsed in recent months.

With hindsight, it’s clear that the deals companies didn’t offer sustainable benefits to local companies, and with minimal entry barriers, it was hard for any one company to stake out a dominant position.

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