Fame Foundry - A Charlotte Website Design and Marketing Firm

Tuesday, 12th February, 2013 | Source: David Airey | Category: Marketing and Trustcasting

Defining Iconic Brands

An iconic brand offers the go-to product or service within its market, delivering what people think of first when they want what the brand sells. So if I’m looking for something online, I think of Google. If I want a quick sandwich made with care, I think of Subway. If I want to furnish a house without spending a fortune, then there’s IKEA.

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