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Wednesday, 15th May, 2013 | Source: AdWeek | Category: Public Relations and Social Media

Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers

Over the past year Facebook has been expanding the data that can be used for ad targeting to include non-Facebook information like the sites someone visits outside of Facebook, loyalty program memberships and, more recently, the types of products they buy in a brick-and-mortar store.

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