Client Spotlight: Hospitality House of Charlotte

Like many nonprofits, Hospitality House of Charlotte is charged with responding to ever-growing needs with limited resources. The organization, whose mission is to provide shelter for out-of-town families in the midst of medical crisis, has only three full-time staff members. This small but dedicated team must not only manage the day-to-day operations of the house but continually strengthen and deepen their outreach into the community. Hospitality House approached Fame Foundry seeking our help in increasing awareness and cultivating a community around the organization and its mission. We responded by developing tools that support them in putting the principles of trustcasting to work efficiently and effectively to promote sustainable long-term growth.

Establishing a legacy

The organization’s new identity lays the groundwork for building trust with the community by incorporating its longevity as an integral part of its brand and putting its 25-year history of service at the forefront of all communication with the public.

Empowering outreach

The new HHoC website establishes a firm foundation upon which the organization can build a dedicated following around its brand by engaging visitors with videos, news and articles that tell the story of Hospitality House in the greater context of the community it serves.

Turning passion into action

Throughout the site, compelling videos capture the passion at heart of the organization, with real people relating personal experiences in a genuine way that resonates with prospective donors and volunteers, creating a strong sense of urgency to act.

Making the connection

The donation module reinforces the mission of Hospitality House by associating the amount of each gift with the service it enables the organization to provide, making the impact of the contribution more tangible and meaningful for the donor.

Taking control

A critical aspect of community building is providing reasons for visitors to return to the site again and again by offering a constant stream of fresh content. Behind the scenes of the HHoC website is a powerful management system that puts the site to work for Hospitality House by allowing the organization to maximize its marketing and promotion efforts with a minimal investment of time. To learn more about Hospitality House of Charlotte, visit http://www.hospitalityhouseofcharlotte.org.

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Comcast's Frank Eliason: Creating a Better Customer Experience One Tweet at a Time

“Can I help?” Eleven characters. Unintrusive. Unpresumptuous.

Yet this seemingly innocuous question has the power to soften even the most disgruntled customer and open the door to communication. This is exactly how Frank Eliason, Comcast’s senior director in national customer operations, initiates many of his conversations with those who express their frustrations through Twitter.

Widely recognized as a pioneer in the use of social media for customer service, Frank – or @ComcastCares, as he is known in the Twitterverse – makes a strong case for why companies should not be afraid to venture into the social web.

Rather than shying away from criticism, he approaches each case head-on, with humility, authenticity and a genuine passion for achieving resolution to problems. In doing so, he has achieved the ultimate goal of any marketer or social media guru – transforming formerly dissatisfied customers into brand evangelists.

Recently, Frank joined Fame Foundry’s Jordan Drake to share his experience as the human voice behind the cable giant.

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Based in Philadelphia, Frank first joined Comcast as a customer service manager in September 2007. Shortly thereafter, he began reaching out to customers via phone after they blogged about their experiences with the company. In February of the following year, Frank was asked to take on a new role, director of digital care. In the two years since, he has spearheaded an innovative program that uses the tools of social media to provide real-time response to customer concerns – a program many others now seek to emulate. Follow him on Twitter @ComcastCares.

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