We are the digital agency
crafting brand experiences
for the modern audience.
We are Fame Foundry.

See our work. Read the Fame Foundry magazine.

We love our clients.

Fame Foundry seeks out bold brands that wish to engage their public in sincere, evocative ways.


WorkWeb DesignSportsEvents

Platforms for racing in the 21st century.

Fame Foundry puts the racing experience in front of millions of fans, steering motorsports to the modern age.

“Fame Foundry created something never seen before, allowing members to interact in new ways and providing them a central location to call their own. It also provides more value to our sponsors than we have ever had before.”

—Ryan Newman

Technology on the track.

Providing more than just web software, our management systems enhance and reinforce a variety of services by different racing organizations which work to evolve the speed, efficiency, and safety measures, aiding their process from lab to checkered flag.

WorkWeb DesignRetail

Setting the pace across 44 states.

With over 1100 locations, thousands of products, and millions of transactions, Shoe Show creates a substantial retail footprint in shoe sales.

The sole of superior choice.

With over 1100 locations, thousands of products, and millions of transactions, Shoe Show creates a substantial retail footprint in shoe sales.

WorkWeb DesignRetail

The contemporary online pharmacy.

Medichest sets a new standard, bringing the boutique experience to the drug store.

Integrated & Automated Marketing System

All the extensive opportunities for public engagement are made easily definable and effortlessly automated.

Scheduled promotions, sales, and campaigns, all precisely targeted for specific demographics within the whole of the Medichest audience.

WorkWeb DesignSocial

Home Design & Decor Magazine offers readers superior content on designer home trends on any device.


  • By selectively curating the very best from their individual markets, each localized catalog comes to exhibit the trending, pertinent visual flavors specific to each region.


  • Beside the swaths of inspirational home photography spreads, Home Design & Decor provides exhaustive articles and advice by proven professionals in home design.


  • The art of home ingenuity always dances between the timeless and the experimental. The very best in these intersecting principles offer consistent sources of modern innovation.

WorkWeb DesignSocial

  • Post a need on behalf of yourself, a family member or your community group, whether you need volunteers or funds to support your cause.


  • Search by location, expertise and date, and connect with people in your very own community who need your time and talents.


  • Start your own Neighborhood or Group Page and create a virtual hub where you can connect and converse about the things that matter most to you.

775 Boost email open rates by 152 percent

Use your customers’ behavior to your advantage.

316 What is the value of a subscriber?

In the age of information, capturing a subscriber is the first step in the continuum that leads from one-time website visitor to customer to brand evangelist.

June 2021
Noted By Joe Bauldoff

The Making and Maintenance of our Open Source Infrastructure

In this video, Nadia Eghbal, author of “Working in Public”, discusses the potential of open source developer communities, and looks for ways to reframe the significance of software stewardship in light of how the march of time constantly and inevitably works to pull these valuable resources back into entropy and obsolescence. Presented by the Long Now Foundation.
Watch on YouTube

774 Feelings are viral

Feelings are the key to fueling likes, comments and shares.

February 2011
By The Architect

In the Driver's Seat

Fame Foundry and Ryan Newman are launching a revolutionary micro social network site that gives fans the power to interact like never before.
Read the article

In the Driver's Seat

ryan-newman-site Fame Foundry has partnered with NASCAR driver Ryan Newman to develop his new official website. The site is home to the Ryan Newman Fan Club, which marks its 10th anniversary in 2011 with over 10,000 fans worldwide. When the site, which has been completely redesigned and re-engineered from the ground up, is unveiled on February 16, it will introduce a revolutionary new experience for fan club members that will allow them to be part of every race and every event like never before.

More than killer design

The new RyanNewman.org will offer all the expected benefits of a fan club site, including schedules, stats and merchandise as well as behind-the-scenes photos, videos and news from the Ryan Newman Racing organization. However, more importantly, it will be the only site of its kind in NASCAR built around an exclusive members-only micro social network. Here members can engage with other fans of Ryan Newman and NASCAR in ways never before possible as part of a thriving virtual community created by and for the fans.

Micro social network, major engagement

"Fame Foundry created something never seen before, allowing members to interact in new ways and providing them a central location to call their own." – Ryan Newman Members can post their own photos and videos to the site, making the community as much about the fans as it is about Ryan Newman. They can also participate in discussions that are much more robust than traditional message boards, as they are interactive and pervasive throughout all types of content and every event. In addition, fans can interact in real time anytime in live chat rooms. All photos, videos, discussions, news and chats will be aggregated by event so members can choose to browse content either by type or by event. The site is built to elevate the most popular member photos, videos and discussions, rewarding those who make great contributions and making it easy for members to find the best content. Additionally, each member will have an enhanced user profile page that provides a snapshot of all their recent activity across the site and highlights their most popular contributions. While the technology driving the site is quite advanced, the interface is highly intuitive so that members of all ages will find it easy and pleasurable to use. Fans can even remain active in the community when they are on the go, as the site is compatible with mobile devices such as iPhones and iPads.

Ladies and gentlemen, start your engines

Because racing fans thrive on competition, members who start discussions or who post photos and videos can earn points – or votes – from other members that will put them in the chase for a spot on the fan club leaderboard. Points will be tallied all season long, with prizes awarded to the top performer each month as well as the top overall points earner for the season.

Giving fans and sponsors what they really want

"It has been exciting to watch the Ryan Newman website come to life,” said Newman. “The site is much more than its cool design. Fame Foundry created something never seen before, allowing members to interact in new ways and providing them a central location to call their own. It also provides more value to our sponsors than we have ever had before." “We are looking forward to launching the new Ryan Newman website,” said Greta Ray Anderson, director of the Ryan Newman Fan Club. “Not only will fan club members be able interact in meaningful ways with each other on the site, but Ryan will have his own profile, allowing him to engage with members directly by posting status updates, photos, videos and comments. RyanNewman.org will now become the exclusive go-to destination for the Ryan Newman fan community.” For a tour of the site and its many unprecedented features, check out this exclusive preview.
April 2010
By The Author

Client Spotlight: Golden Star USA

Golden Star USA is a nationwide online community where family and friends of U.S. Armed Forces personnel can gather to honor the accomplishments of these courageous and selfless individuals.
Read the article

Client Spotlight: Golden Star USA

Golden Star USA

A community of heroes

If there is a guiding principle behind everything we do at Fame Foundry, it’s challenging the status quo with innovative ideas and connecting people around those ideas.

With Golden Star USA, we set out to do just that.

Like any social media site, Golden Star USA offers a virtual space where people of like interests can gather. What makes Golden Star unique is its focus.

Golden Star USA is home to family and friends of service personnel representing all five branches of the military – the Army, Navy, Marine Corps, Air Force and Coast Guard – including active duty, veterans and fallen heroes. The site provides its members with a place where they can come to honor their loved ones, connect with others, share a story and recognize the sacrifices of all who answer the call to serve.

As a living, breathing community, Golden Star USA is a lasting tribute to those who are fighting for freedom at home and abroad as well as those who have made the ultimate sacrifice in service of their country. Unlike any statue or monument, it will continue to evolve and grow, bringing people together in real and meaningful ways.

The Patriot Page

patriot_page

Registered users can create a Patriot Page in honor or memory of any member of the U.S. Armed Forces, past or present. This page provides a showcase for the honoree’s record of service and commendations as well as a forum where friends and family can share their memories and stories by posting comments.

The Patriot Hall

patriot_hall

Collectively, all of the Patriot Pages comprise the Patriot Hall, a living monument to those who have served in conflicts over the past century. Visitors to the site can search the Patriot Hall to find a member of the Golden Star registry by name and unit, salute them with a personal tribute on their Patriot Page and read posts contributed by other members of the community.

Autumn’s blog

blog

As founder and CEO of Golden Star USA, Autumn Letendre is driven to help others as a result of her own personal tragedy. Her husband, USMC Captain Brian S. Letendre, was killed in 2006 during his second tour of duty in Iraq, after he had voluntarily returned to the front lines as part of a special team training Iraqi army recruits.

On her blog, Autumn will chronicle her experiences as she travels across the country promoting the Golden Star USA Foundation and its mission to serve military families who are struggling with the same challenges she and Brian experienced during his deployments.

The music video

gs_video

Written and performed by Autumn Letendre in memory of her husband, "Raise Your Flag" offers a message of inspiration to hold the flag, our national symbol of freedom, proud and high, with respect and honor for those who did not waiver in making the ultimate sacrifice.

Funding the mission

donate

Visitors to the site can make a donation to The Golden Star USA Foundation. Contributions support the nonprofit organization in its mission to provide marriage retreats and family counseling services for active duty and honorably discharged troops.