We are the digital agency
crafting brand experiences
for the modern audience.
We are Fame Foundry.

See our work. Read the Fame Foundry magazine.

We love our clients.

Fame Foundry seeks out bold brands that wish to engage their public in sincere, evocative ways.


WorkWeb DesignSportsEvents

Platforms for racing in the 21st century.

Fame Foundry puts the racing experience in front of millions of fans, steering motorsports to the modern age.

“Fame Foundry created something never seen before, allowing members to interact in new ways and providing them a central location to call their own. It also provides more value to our sponsors than we have ever had before.”

—Ryan Newman

Technology on the track.

Providing more than just web software, our management systems enhance and reinforce a variety of services by different racing organizations which work to evolve the speed, efficiency, and safety measures, aiding their process from lab to checkered flag.

WorkWeb DesignRetail

Setting the pace across 44 states.

With over 1100 locations, thousands of products, and millions of transactions, Shoe Show creates a substantial retail footprint in shoe sales.

The sole of superior choice.

With over 1100 locations, thousands of products, and millions of transactions, Shoe Show creates a substantial retail footprint in shoe sales.

WorkWeb DesignRetail

The contemporary online pharmacy.

Medichest sets a new standard, bringing the boutique experience to the drug store.

Integrated & Automated Marketing System

All the extensive opportunities for public engagement are made easily definable and effortlessly automated.

Scheduled promotions, sales, and campaigns, all precisely targeted for specific demographics within the whole of the Medichest audience.

WorkWeb DesignSocial

Home Design & Decor Magazine offers readers superior content on designer home trends on any device.


  • By selectively curating the very best from their individual markets, each localized catalog comes to exhibit the trending, pertinent visual flavors specific to each region.


  • Beside the swaths of inspirational home photography spreads, Home Design & Decor provides exhaustive articles and advice by proven professionals in home design.


  • The art of home ingenuity always dances between the timeless and the experimental. The very best in these intersecting principles offer consistent sources of modern innovation.

WorkWeb DesignSocial

  • Post a need on behalf of yourself, a family member or your community group, whether you need volunteers or funds to support your cause.


  • Search by location, expertise and date, and connect with people in your very own community who need your time and talents.


  • Start your own Neighborhood or Group Page and create a virtual hub where you can connect and converse about the things that matter most to you.

June 2021
Noted By Joe Bauldoff

The Making and Maintenance of our Open Source Infrastructure

In this video, Nadia Eghbal, author of “Working in Public”, discusses the potential of open source developer communities, and looks for ways to reframe the significance of software stewardship in light of how the march of time constantly and inevitably works to pull these valuable resources back into entropy and obsolescence. Presented by the Long Now Foundation.
Watch on YouTube

522 Marketing Minute Rewind: Are you trustcasting with content?

Is the content you're producing building trust or breaking it down? As our countdown of the top five episodes of the past quarter continues,we're bringing you the three "Be's" of content development that can help you win the confidence of your custom

775 Boost email open rates by 152 percent

Use your customers’ behavior to your advantage.

774 Feelings are viral

Feelings are the key to fueling likes, comments and shares.

May 2010
By The Author

Join Friends & Family of Military Service Personnel Nationwide in the Golden Star USA Community

Fame Foundry invites you to honor the hero in your life this Memorial Day with a place in the Golden Star USA Patriot Hall.
Read the article

Join Friends & Family of Military Service Personnel Nationwide in the Golden Star USA Community

Memorial Day is a time of remembrance for those who have made the ultimate sacrifice in service of our country. This year, with the launch of Golden Star USA, there is a new way to honor the courage and selflessness of all who have answered the call of duty.

Golden Star USA Homepage

Golden Star USA is an online community encompassing family and friends of service personnel representing all five branches of the U.S. Armed Forces – the Army, Navy, Marine Corps, Air Force and Coast Guard – including active duty, veterans and fallen heroes.

By registering as a member of the Golden Star USA community, you can create a Patriot Page to honor the accomplishments of the hero in your life, showcase their record of service and commendations and provide a forum where friends and family can share their own memories and stories.

Golden Star USA Patriot Page

You can also search the Patriot Hall to find any member of the Golden Star registry by name and unit, salute them with a personal message on their own Patriot Page and read posts contributed by other members of the community.

The concept for the site was the product of a collaborative partnership between Fame Foundry and Autumn Letendre, founder and CEO of the Golden Star USA Foundation.

Autumn approached Fame Foundry with the goal of establishing a platform through which she could promote the foundation and its mission, which is to provide marriage retreats and family counseling services for active duty and honorably discharged troops. As plans for the site evolved, the two organizations realized the opportunity to go further with an innovative idea that would bring people together and build a community dedicated to the purpose of creating an enduring tribute to the men and women of our nation’s military.

Autumn Letendre’s drive to help others stems from her own personal tragedy. Her husband, USMC Captain Brian S. Letendre, was killed in 2006 during his second tour of duty in Iraq, after he had voluntarily returned to the front lines as part of a special team training Iraqi army recruits. Now as a Gold Star widow, she is dedicated to advancing the mission of the Golden Star USA Foundation to serve military families who are struggling with the same challenges she and Brian experienced during his deployments.


December 2011
By Thomas Hardy

How to Arm Your Site for Every Screen and Every Platform: An Introduction to Responsive Website Design

Create a smart, flexible website that adapts to your users’ browsing preferences.
Read the article

How to Arm Your Site for Every Screen and Every Platform: An Introduction to Responsive Website Design

What is responsive design?

Responsive design is the concept of building a website so that the layout of the site adapts and changes according to the resolution of the user’s browser. In plain English, employing responsive design allows you to build a single site that will look just as good on a monitor that’s 2048 pixels by 1080 pixels as it will on an iPhone that’s 320 pixels by 480 pixels and all browser sizes in between without the need to build a separate dedicated mobile or iPhone-specific version of your website. The best way to get a feel for responsive design is to see it in action, and one of the best examples is the Lancaster University website. If you simply open the site in your desktop browser, you won’t immediately notice anything extraordinary. However, if you slowly adjust the size of your browser window, you’ll begin to see how the design adapts to the width of the window on the fly. The change is more than just a straightforward scaling effect; rather, certain key elements within the design shift and transform according to the resolution of the browser. For example, this is what the website looks at 1024 pixels wide. Lancaster1024 And this is what the website looks like at 640 pixels wide. Lancaster640b As you compare the two, you’ll notice that in the smaller version, the two stats next to logo disappear, allowing the quick links, search bar and logo to fit into the width of the browser and remain usable. Also, the “Find a Course” box and the two information boxes are now displayed alongside “Latest News,” which preserves the usability of the tab-based navigation in the main feature. This is what the website looks like at 480 pixels wide. Lancaster480 You’ll now notice that the primary navigation transforms from one row of six links to two rows of three links, which ensures that these links remain large enough to be easily pressed with a finger on a touchscreen phone. The quick links are reshaped into a drop-down-style menu that takes up less real estate on the screen but still allows the user to easily access these important links. The search box moves to the bottom of page, and the “Find a Course” box disappears and is replaced with a link to the course search page. On the main feature, the slider changes from tab-based to next/previous-style navigation.

Why is responsive design important?

As you can see from the Lancaster University example, adapting the layout of the site based on the browser’s resolution ensures that all content is easily accessible no matter where or how a user might be browsing. With the explosive growth in tablets and smartphones, IDC predicts that within the next four years, more people in the U.S. will access the Internet via mobile devices than via desktops or laptops. As a result, it’s important to take steps now to make sure that your website is not only accessible but easy to navigate and use on any device and any screen size in order to keep pace with the ever-changing browsing preferences of your clients and customers.