Client Spotlight: Hospitality House of Charlotte

Like many nonprofits, Hospitality House of Charlotte is charged with responding to ever-growing needs with limited resources. The organization, whose mission is to provide shelter for out-of-town families in the midst of medical crisis, has only three full-time staff members. This small but dedicated team must not only manage the day-to-day operations of the house but continually strengthen and deepen their outreach into the community. Hospitality House approached Fame Foundry seeking our help in increasing awareness and cultivating a community around the organization and its mission. We responded by developing tools that support them in putting the principles of trustcasting to work efficiently and effectively to promote sustainable long-term growth.

Establishing a legacy

The organization’s new identity lays the groundwork for building trust with the community by incorporating its longevity as an integral part of its brand and putting its 25-year history of service at the forefront of all communication with the public.

Empowering outreach

The new HHoC website establishes a firm foundation upon which the organization can build a dedicated following around its brand by engaging visitors with videos, news and articles that tell the story of Hospitality House in the greater context of the community it serves.

Turning passion into action

Throughout the site, compelling videos capture the passion at heart of the organization, with real people relating personal experiences in a genuine way that resonates with prospective donors and volunteers, creating a strong sense of urgency to act.

Making the connection

The donation module reinforces the mission of Hospitality House by associating the amount of each gift with the service it enables the organization to provide, making the impact of the contribution more tangible and meaningful for the donor.

Taking control

A critical aspect of community building is providing reasons for visitors to return to the site again and again by offering a constant stream of fresh content. Behind the scenes of the HHoC website is a powerful management system that puts the site to work for Hospitality House by allowing the organization to maximize its marketing and promotion efforts with a minimal investment of time. To learn more about Hospitality House of Charlotte, visit http://www.hospitalityhouseofcharlotte.org.

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Join Friends & Family of Military Service Personnel Nationwide in the Golden Star USA Community

Memorial Day is a time of remembrance for those who have made the ultimate sacrifice in service of our country. This year, with the launch of Golden Star USA, there is a new way to honor the courage and selflessness of all who have answered the call of duty.

Golden Star USA is an online community encompassing family and friends of service personnel representing all five branches of the U.S. Armed Forces – the Army, Navy, Marine Corps, Air Force and Coast Guard – including active duty, veterans and fallen heroes.

By registering as a member of the Golden Star USA community, you can create a Patriot Page to honor the accomplishments of the hero in your life, showcase their record of service and commendations and provide a forum where friends and family can share their own memories and stories.

You can also search the Patriot Hall to find any member of the Golden Star registry by name and unit, salute them with a personal message on their own Patriot Page and read posts contributed by other members of the community.

The concept for the site was the product of a collaborative partnership between Fame Foundry and Autumn Letendre, founder and CEO of the Golden Star USA Foundation.

Autumn approached Fame Foundry with the goal of establishing a platform through which she could promote the foundation and its mission, which is to provide marriage retreats and family counseling services for active duty and honorably discharged troops. As plans for the site evolved, the two organizations realized the opportunity to go further with an innovative idea that would bring people together and build a community dedicated to the purpose of creating an enduring tribute to the men and women of our nation’s military.

Autumn Letendre’s drive to help others stems from her own personal tragedy. Her husband, USMC Captain Brian S. Letendre, was killed in 2006 during his second tour of duty in Iraq, after he had voluntarily returned to the front lines as part of a special team training Iraqi army recruits. Now as a Gold Star widow, she is dedicated to advancing the mission of the Golden Star USA Foundation to serve military families who are struggling with the same challenges she and Brian experienced during his deployments.

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