We are the digital agency
crafting brand experiences
for the modern audience.
We are Fame Foundry.

See our work. Read the Fame Foundry magazine.

We love our clients.

Fame Foundry seeks out bold brands that wish to engage their public in sincere, evocative ways.


WorkWeb DesignSportsEvents

Platforms for racing in the 21st century.

Fame Foundry puts the racing experience in front of millions of fans, steering motorsports to the modern age.

“Fame Foundry created something never seen before, allowing members to interact in new ways and providing them a central location to call their own. It also provides more value to our sponsors than we have ever had before.”

—Ryan Newman

Technology on the track.

Providing more than just web software, our management systems enhance and reinforce a variety of services by different racing organizations which work to evolve the speed, efficiency, and safety measures, aiding their process from lab to checkered flag.

WorkWeb DesignRetail

Setting the pace across 44 states.

With over 1100 locations, thousands of products, and millions of transactions, Shoe Show creates a substantial retail footprint in shoe sales.

The sole of superior choice.

With over 1100 locations, thousands of products, and millions of transactions, Shoe Show creates a substantial retail footprint in shoe sales.

WorkWeb DesignRetail

The contemporary online pharmacy.

Medichest sets a new standard, bringing the boutique experience to the drug store.

Integrated & Automated Marketing System

All the extensive opportunities for public engagement are made easily definable and effortlessly automated.

Scheduled promotions, sales, and campaigns, all precisely targeted for specific demographics within the whole of the Medichest audience.

WorkWeb DesignSocial

Home Design & Decor Magazine offers readers superior content on designer home trends on any device.


  • By selectively curating the very best from their individual markets, each localized catalog comes to exhibit the trending, pertinent visual flavors specific to each region.


  • Beside the swaths of inspirational home photography spreads, Home Design & Decor provides exhaustive articles and advice by proven professionals in home design.


  • The art of home ingenuity always dances between the timeless and the experimental. The very best in these intersecting principles offer consistent sources of modern innovation.

WorkWeb DesignSocial

  • Post a need on behalf of yourself, a family member or your community group, whether you need volunteers or funds to support your cause.


  • Search by location, expertise and date, and connect with people in your very own community who need your time and talents.


  • Start your own Neighborhood or Group Page and create a virtual hub where you can connect and converse about the things that matter most to you.

June 2021
Noted By Joe Bauldoff

The Making and Maintenance of our Open Source Infrastructure

In this video, Nadia Eghbal, author of “Working in Public”, discusses the potential of open source developer communities, and looks for ways to reframe the significance of software stewardship in light of how the march of time constantly and inevitably works to pull these valuable resources back into entropy and obsolescence. Presented by the Long Now Foundation.
Watch on YouTube

415 Marketing Minute Rewind: Landing pages 101

What is a landing page exactly? And why do you need one if you already have a website? We'll bring you the answers to those questions and more as our countdown of the top five episodes of the past quarter continues.

775 Boost email open rates by 152 percent

Use your customers’ behavior to your advantage.

774 Feelings are viral

Feelings are the key to fueling likes, comments and shares.

June 2013
By Jason Ferster

Vine 101: 10 Ways to Engage Your Customers in 6 Seconds or Less

Daunted by the idea of incorporating yet another social media site into your marketing program? Don’t be. Here’s everything you need to know to get started using Vine.
Read the article

Vine 101: 10 Ways to Engage Your Customers in 6 Seconds or Less

Less than a year ago, three guys in New York City were working to build the next big thing in social media – a mobile video-sharing app called Vine. Their origin story echoes that of a thousand other start-ups we'll likely never hear about. But fortunately for the Vine guys, their little sprout got a big dose of Miracle-Gro when Twitter bought the start-up before it launched the app. Backed by the juggernaut of Twitter's resources, influence and platform, Vine reached the top spot in the free apps section of Apple’s App Store within just a few months of launch. Beyond this fast take-off and the Twitter fire-power that fueled it, it's also worth mentioning that Twitter co-founder Jack Dorsey is believed to be the driving force behind the acquisition. Dorsey is also the co-founder of highly successful mobile payment service Square, so you might say he's kind of a big deal in the world of tech start-ups. So that’s the story of how in just a few short months this newcomer to the social media scene has taken root and made a name for itself as a viable contender among the more well-established platforms (Facebook, Twitter, Instagram, etc.). Daunted by the idea of incorporating yet another social media site – with its own set of rules and idiosyncrasies – into your marketing program? Don’t be. Here’s a quick run-down of the basics and some inspirational ideas to help you get started using Vine to connect with your socially-savvy customers:

Getting to know Vine

Integration with Twitter

Even if you have no need or desire to support another social media tool, it's worth embracing Vine as an extension of Twitter. The two apps' tight integration makes Vine a convenient way to tweet video and audio. Vine’s short 6-second-or-less clips complement Twitter's 140-character microblogging format, so the name of the game is just the same: whatever you share, make it quick and compelling.

Simplicity

After using Vine for a few minutes, it will become evident that its development team focused on simplifying the experience of making and sharing videos. Creating a Vine requires little more than pressing the record button in the upper corner (conveniently labeled with a camera icon), touching the screen to start recording and releasing it to stop. Tap the checkmark to keep the video, add a caption and location if desired, then post to Vine, Twitter or Facebook. That's it. Concept, creation and publication in less than 30 seconds.

Big creativity in a small package

Doing more with less can actually push your creativity to yield impressive results. Without the complicated tools of traditional video production – with its expensive cameras, lighting and post-production – Vine both forces and frees users to focus on creativity, distilling ideas down to their purest form to tell a soundbite story.

Looping

Vine videos loop automatically. In fact, this feature is so central to the user experience that it's mentioned in the app store's very short description: "See and share beautiful looping videos." With their six-second time limit, Vine videos are often jumpy and hard to process on a first viewing. Looping enables viewers to catch missed details the second or third time around. But many Viners are also using this loop feature in creative ways, making videos in which repetition is central to the concept, like the 1990s cult-hit Groundhog Day.

Vine-spiration

Now that we’ve covered the basic how-tos, here are 10 ideas for using Vine in your marketing mix. One quick note: to pause any of the Vines below, just click on them.

1. Introduce yourself.

Share a behind the scenes look into your company culture, show off your super-talented staff or give a sneak peek into a special project. A simple wave from everyone will do, or like restaurant VIA, you can make it fun by making faces, or tap into an internet meme like planking as a team.

2. Make a stop-motion movie.

No matter how advanced video technology and special effects have become, stop-motion animation, with its often jittery feel, has captivated generations of children and adults alike. With its simple touch-based recording, Vine is built for stop-motion experimentation. Many of the most popular Vines use this technique, as seen in this gem from Twitter designer Ian Padgham (@origiful).

3. Build brand buzz.

Create a Vine tease to get followers excited about an upcoming event or product launch. Unlike commercials or marketing pieces with their long, resource-intensive production requirements, Vine is an easy way to promote in real-time. Late Night With Jimmy Fallon didn't need six seconds to tease a guest appearance by pop-star Justin Bieber – just a wig and a wink.

4. Introduce something new.

Maybe you can't afford a multi-million-dollar Super Bowl commercial to introduce a new product or service to the world, but hey, you've got Vine, right? Okay, okay. We know it's not the same thing, but even Pepsi, with its enormous marketing budget, turned to Vine to show off the new shape of its bottles. And their effort definitely did not cost millions to make.

5. Poll your peeps.

Want to take the pulse of your followers? Create a Vine that visualizes what you want to measure, and then ask for input in the comments. Comcast wanted to gauge the impact of promoting its SportsNet Twitter account during a hockey game. They owned the copyright for the broadcast, so they just published the clip on Vine. From the looks of things, they probably just recorded it right off the TV screen. Low tech, yes, but it works.

6. Create a moment of zen.

In the frenetic world of social media, a little tranquility is always welcome. Simply giving people a moment of calm among the chaos of the day can earn your brand some positive vibes by association.

7. Try some trivia to drive engagement.

People of all ages and backgrounds love trivia, and many can't resist a good riddle. Verizon mashed together game play, pop music and a feel-good holiday to give followers fun Valentine's Day-themed riddles.

8. Game on!

Like trivia, games are a great way to keep people engaged with your brand. We'll admit this one is a real challenge, but Vine user Brandin6 found a fun way to recreate a popular game from the 80s that gives new meaning to the term "video game."

9. Lure creative people to your team.

Want to find people for your organization that are social media savvy and creative? Vine is a great way to share your company culture in ways that will attract like-minded individuals that will keep that culture going strong. Better yet, hold a contest and have candidates submit Vines about why they want to work for you. It's a much more entertaining way to weed out applicants than giving resumes a ten-second look.

10. Celebrate the holidays (even the silly ones).

Even the most obscure holidays are good opportunities to produce entertaining content, like this geeky Pi Day celebration by our friends at VaynerMedia. The common theme underlying all of these ideas and examples is this: look for any excuse to make a Vine and then be as creative as possible. The Vine community rewards creativity. In fact, it's the driving force that fuels engagement with this new tool on the social media block...Hey, there's another idea: a New Kids on the Block parody. Vine win!
November 2012
By Tara Hornor

5 Must-Haves for Today's E-Commerce Website

E-commerce is big business, but not all e-commerce websites are created equal. Make sure yours has what it takes to keep your cash registers ringing.
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5 Must-Haves for Today's E-Commerce Website

ecommerce-musthave-article

E-commerce has come a long way in the last few years. We now have phases of the online shopping experience going back to the 90s up to the modern, fully social shopping experience.

The current e-commerce website looks very little like what shopping looked like even a few years ago, but not everyone is on board. There are still a lot of sites that are more "traditional" in their shopping experience. If your website still offers the same layout as it did even just a few years ago, it may be time for an upgrade. So check out these modern trends in e-commerce and see if you need to integrate the latest technology into your online store.

Social...very social

Shopping has always been about the social experience. There's nothing quite like window shopping with your friends or trying on a pair of shoes to get your friend's opinion. Ecommerce doesn't come close. Or at least it didn't until recently. Now shopping has become quite the social experience online when you have sites like Pinterest, Twitter, and Facebook that are intimately intertwined with most shopping experiences.

Top e-commerce sites, such as Amazon.com, include social media buttons on each page so that customers can easily share products or purchases with friends and family. Others also provide the option to sign in using social media accounts. To really capitalize on the sharing feature, some websites also encourage social sharing immediately after someone leaves a review or makes a purchase simply by placing social sharing widgets on the Thank You page. While Facebook and Twitter are definitely the big social sites to include, do your research and find out where customers most commonly share your products.

Mobile optimized

Another major change has been the use of mobile phones for shopping. Sites used to have a one-size fits all approach. Then came the mobile version of a site. Now, sites utilize responsive web design and adaptive web design to present the same information in different formats.

To really improve conversions via mobile shoppers, e-commerce sites have to remember that mobile customers are usually on the go and simply wanting a quick and easy experience, whether it's researching prices or making a purchase. You can simplify a site for mobile by including a banner and a menu that only includes options that mobile users need, such as popular products, categories of products, a product search, account login, or whatever your customers seem to access via your mobile site. Check out these 10 laws for a successful mobile e-commerce site to see more excellent tips and examples on mobile design.

Ratings rule

People love to have their opinions heard - by both their social circles and you, the vendor. Rating systems give people the opportunity to both praise (or pummel) the store from which they've purchased. In turn, others who may be interested in a product can read reviews and ratings to get a sense of your level of service.

Rating systems are just about mandatory these days. Not having any reviews can be worse than having poor to medicocre ratings. It's risky. You can use this risky business to your advantage, though. Take the feedback and the invaluable data and turn it into something that empowers and improves what you do. Plus, negative reviews can actually increase consumer purchases by as much as 67%! Most commonly, e-commerce websites place the opportunity for reviews on each product page. For those of your customers who are less verbal, offer a way for them to click on stars to simply rate a product without having to leave a comment if so desired.

One-click wonders

Finally, modern e-commerce sites make it easy to purchase and move on. It's not about loading up a "shopping cart" any more. People buy one thing and get out. More and more data indicates that consumers shop for a single item and they're done, especially when shopping through a mobile device. A recent study, in fact, found a 20% improvement when consumers had the option to complete a purchase on one click. You can try to upsell, but you may want to leave this for after the purchase. Shoppers online want a fast, easy to use purchasing process unencumbered by the likes of confirming what's in their cart.

Give them the option to buy with a one-click like purchase and keep the cart as a back up if you must. For instance, you could remove the shopping cart option from your mobile version but allow customers to use it if needed when accessing your desktop version. But don't be surprised if you abandon the cart just like consumers are doing. Top e-commerce sites such as iTunes have certainly found single-click purchasing to be a huge success.

A modern e-commerce site is increasingly social, optimized for all kinds of browsing devices, has a rating system, and makes it fast and easy to purchase. Is your system up to speed or do you still have shopping cart isolated from the outside social media world?