Tune In To Success: The Fame Foundry Podcasts are Now Live

If you follow our magazine, you’re undoubtedly familiar with Fame Foundry’s mantra: The rules for getting and keeping customers have changed. New channels of communication have paved the way for business to engage directly with people, and as a result, the old ways of marketing have been rendered ineffectual. In an economy driven by the consumer, loyalty is no longer a commodity that can be bought rather than earned, and trust has become the new currency of business. As the specialists in intelligent marketing and web development, Fame Foundry is dedicated to helping you navigate the challenges of the new competitive landscape. Our latest endeavor – The Fame Foundry Podcast and Fame Foundry Daily Tips for Business Growth – offers a convenient new way to get the information you need to stay ahead in today’s marketplace.

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The Fame Foundry Podcast

Each month Fame Foundry spotlights the people and companies who are leading the way in setting trends and redefining how business is done today. Learn from their example how you can launch yourself ahead of the competition. In the first installment of the series, Gary Vaynerchuk – the Web’s pioneer of personal branding – joins Fame Foundry’s Jordan Drake for a candid conversation about what it takes to thrive in today’s world of business. A bona fide social media celebrity, Gary transformed his family’s small local shop into a national wine empire and cultivated a following of more than 100,000 for his daily video blog, Wine Library TV. While he is widely recognized for his trademark charisma and unfiltered authenticity, the interview reveals the lesser-known principles driving his success: his unshakeable work ethic, relentless hustle and true dedication to building relationships with fans.

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Fame Foundry Daily Tips for Business Growth

In a marketplace that is ever-changing, you either get ahead of the curve or fade into obscurity. Broadcasting every weekday, Fame Foundry delivers the intelligence you need to stay on top of your game. Gain a competitive edge in just a few minutes a day with our tips, tactics and practical advice on modern marketing and trustcasting, website design, traffic growth and promotion, social media, efficiency, creative ideas, business trends and more. Highlights for the month of February include how-to’s on:

• Creating a culture around your brand
• Avoiding the cardinal sin of website design
• Building a powerhouse website
• Separating SEO fact from SEO hype
• Innovating to turn happy customers into loyal customers
• Putting your website to work for your business
• Improving your business metrics to maximize your time and resources
• Understanding Web culture as a means of getting to know your customers better
• Removing obstacles to sales
• Turning a great idea into a great success

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What are you waiting for?

The Fame Foundry Podcast and the Fame Foundry Daily Business Growth are available now on iTunes. Subscribe today. You’ll thank us later.    

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Client Spotlight: Hospice & Palliative Care of Iredell County

For any nonprofit there is an inherent challenge in marketing that is not present in a for-profit business. For a hospice care agency, this challenge is even more pertinent. It is a delicate task that the tactics of traditional marketing - which are based in broadcasting messages to the masses - are not well-suited to accomplish. Perhaps more than any other type of service, hospice by its very nature requires all efforts directed toward building and sustaining the business to be founded in cultivating, nurturing and becoming actively involved in the community around the brand. This is where trustcasting differs from the marketing institutions of old. Trustcasting is about people. It exists on a personal level and is grounded in honest, two-way conversation. While it is still important to tell the story of the organization, it is more important to tell that story in the greater context of the community it serves.

 

Fame Foundry partnered with Hospice & Palliative Care of Iredell County to develop platforms to help them advance their legacy of community involvement. These tools represent a long-term investment in the constant, ongoing process of building awareness and trust with an audience that will remember them if ever the time of need arrives. This is, in essence, a 360-degree approach to growth in which the community becomes an integral part of the organization and vice versa.

 

The new website sets out to tell the story of Hospice & Palliative Care of Iredell County and its passion for providing families with comfort, peace and hope in the most important times with their loved ones. The site also captures real people sharing their own experiences and their own passion for HPCIC with great candor and conviction. The ultimate result is laying a strong foundation of trust within the community in a way that traditional marketing could never replicate, helping families who are in need of hospice feel at peace with the decision they are making. To learn more about Hospice & Palliative Care of Iredell County, visit http://www.hospiceofiredell.org.

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