Gary Vaynerchuk: Profit from Your Passion

When it comes to the gospel of personal branding, there is perhaps no one so well qualified to preach as Gary Vaynerchuk. He has not only turned his family business into $60 million-a-year wine empire but has cultivated a following of more than 100,000 for his daily video blog, Wine Library TV. A veritable poster child for candor and authenticity, Gary is a living testament to what can be achieved when passion is allowed to flourish in the absence of the limitations of conventional media. Recently Gary joined Fame Foundry’s Jordan Drake to discuss the new rules for success in business, revealing that underneath his charismatic persona lies an unshakeable work ethic, relentless hustle and true dedication to his fans. [powerpress] Best-selling author and video blogger extraordinaire Gary Vaynerchuk could be considered the founding father of modern personal branding. With the launch of Wine Library TV in 2006, he transformed his family’s local wine shop into a national industry leader and himself into a social media celebrity. Through his success, he has learned valuable lessons on social media, passion and transparency, which he shares with readers in his new book Crush It! Why Now is the Time to Cash In on Your Passion.

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Is Your Site Easy to Navigate? Six Ways to Put an End to Dead Ends

Site navigation is one of the more important pieces to successful website management. Unfortunately, there are far more ways to do it wrong than right. If users can't navigate or even struggle to find what they're looking for, they'll move on with the click of the "Back" button - one of those nasty navigation buttons that works all too well. Site navigation doesn't have to be complex, even if you have a great deal of content across lots of categories. With a few simple best practices in place, you can dramatically improve how your site visitors are able to find information and continue interacting with our site.

1. Search bar

Probably the most under-discussed and under-rated feature that every site should take advantage of is a search bar. This allows users to quickly type in product names or anything else they may be looking for specifically. Make sure you check your own search results on occassion to be sure that the feature works and is easy for users to work with. Also, put your search bar in a prominent place in or near the banner of your website. The search bar sometimes gets lost along a sidebar, which can be frustrating for users who just want to find information quickly.

2. Horizontal navigation tools

A common mistake in navigation design is to put the primary links only in a vertical menu in a sidebar. A navigation best practice for modern sites is to use a horizontal menu bar at or near the top of the page. You don't have to put every link to your site in the navigation bar. The key is to provide quick, consistent access to the main pages on your site. If you have an "About Us" page, make sure that this link is always in the nav menu. If you have sub-pages, you can list these links within the "About Us" page, for example, or in a drop-down menu.

3. Common naming

Avoid odd naming of links to primary pages. While this might seem interesting, it confuses some website users and all search engines. For example, avoid calling the "About Us" page something like "Our Info". This could mean your contact information, your address, your "About Us" page - "Our Info" could means lots of things. But we all know what an "About Us" page is. So stick with the standards on this one so that your visitors can find what they need right when they need it.

4. Use arrows for drop-down menus

If you use drop-down menus in the horizontal navigation bar, include a visual cue like a downward facing arrow for these menus so users know a drop-down menu is present. It's annoying when you go to click on an "About Us" menu item and it springs open to reveal several sub-pages, but it's too late - you've already clicked it and now the site is taking you somewhere else. The same goes for sub-sub-menus. You know, the drop-down menus that then open up into another set of options? Yeah, those. From a navigation standpoint, these are fine, but make sure the menu has an arrow that points to the right so users know another menu is about to open.

5. Breadcrumbs

If your site includes multiple categories or a progressive experience (such as filling out a multipage form or a shopping cart), provide breadcrumbs along the top but below the main navigation window. This allows users to tell where they are at in the heirarchy of your site and can quickly jump back a few steps without starting over.

6. Logo goes home

And for those visitors that need to zip back to your home page, make sure the logo links back to your home page. This is just a common practice, but studies are showing that this logo link is used far more often than realized. A common example is after a user has placed an item in their cart, they want to start over and find another item. While many users tend to just go to the search bar or use the breadcrumbs, another prominent set uses the logo link to get back to the home page and start over.

Conclusion

Site navigation is very important and these few, simple best practices can make navigating your site all the more easy. Often it just takes a few small changes to make a big improvement, so get out there, review your site's navigation, and make it easier for your visitors to find what they're looking for.

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