Revision3: Shaping Media for a New Generation

As the leading television network for the Internet generation, Revision3 is truly the epitome of a media company that is both a product and servant of the culture of the Web. Today, Revision3 is a full-fledged broadcast operation that offers a line-up of 22 shows, all of which are broadcast around the world in high definition, with content and production quality on par with traditional television networks. However, when Revision3 was founded in 2005, the Internet landscape was very different. Operating in an era when web video was in its infancy and social media was not yet mainstream, founders Kevin Rose, Jay Adelson, Dan Huard, Ron Gorodetzky and David Prager built their business model on the premise that where there is a community of people who share a common passion, there is a demographic waiting to be served – both in terms of content and advertising. With the recent emergence of new technologies for distributing video on the Web, they realized they could not only produce and broadcast great content but find and reach an audience without being tethered to the behemoths of established print, radio and television networks. In this way, Revision3 and its founders were among the pioneers of the modern media era. They represent what is possible when the barriers of traditional media are stripped away and there is no longer a divide between creators and distributors, between host and audience or between companies and customers. Today, with 10 million downloads a month and major sponsors including Ford, Sony, Netflix and Verizon, Revision3 has proven their fundamental premise to be true, and you don’t have to be an aspiring media mogul to follow their lead. Wherever there is a community of people who are passionate about the same thing, there is a demographic – a tribe – ready and waiting to be led. They want to be understood, they want to be informed and they want to be they want to be entertained. The key to success in today’s marketplace is finding your community and tapping into their passion. Create something they love, something that fills a void, something they can depend on and something that becomes ingrained as a habit, and you’ll have a legion of loyal fans and followers. Revision3 founder David Prager and CEO Jim Louderback recently sat down with Fame Foundry’s Jordan Drake to discuss the power of online communities and the future of media in the Digital Age. [powerpress]

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Comcast's Frank Eliason: Creating a Better Customer Experience One Tweet at a Time

“Can I help?” Eleven characters. Unintrusive. Unpresumptuous.

Yet this seemingly innocuous question has the power to soften even the most disgruntled customer and open the door to communication. This is exactly how Frank Eliason, Comcast’s senior director in national customer operations, initiates many of his conversations with those who express their frustrations through Twitter.

Widely recognized as a pioneer in the use of social media for customer service, Frank – or @ComcastCares, as he is known in the Twitterverse – makes a strong case for why companies should not be afraid to venture into the social web.

Rather than shying away from criticism, he approaches each case head-on, with humility, authenticity and a genuine passion for achieving resolution to problems. In doing so, he has achieved the ultimate goal of any marketer or social media guru – transforming formerly dissatisfied customers into brand evangelists.

Recently, Frank joined Fame Foundry’s Jordan Drake to share his experience as the human voice behind the cable giant.

[powerpress]

Based in Philadelphia, Frank first joined Comcast as a customer service manager in September 2007. Shortly thereafter, he began reaching out to customers via phone after they blogged about their experiences with the company. In February of the following year, Frank was asked to take on a new role, director of digital care. In the two years since, he has spearheaded an innovative program that uses the tools of social media to provide real-time response to customer concerns – a program many others now seek to emulate. Follow him on Twitter @ComcastCares.

More from Fame Foundry

The Fame Foundry Podcast and the Fame Foundry Daily Tips for Business Growth are available now on iTunes.

Subscribe Now

 

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