Flex Your Expertise

As one charged with growing a business, there is undoubtedly always one question lingering in your mind: where's my next lead going to come from? Would you believe that sharing just a few minutes of your time and your expertise each day could inject new life into your sales pipeline? The answer is Answers – that is, LinkedIn's Answers forum. Designed as a platform for professionals to exchange expertise, this lesser-known feature of the LinkedIn network can be found under the "More" menu options in the top navigation bar. If you already have a LinkedIn profile, using the Answers forum to attract new leads is easy as 1-2-3:

Step 1: Do your homework.

As with any social media network, it's important to get a feel for the lay of the land before you dive right in, so invest time up-front familiarizing yourself with the LinkedIn Answers forum community. A good place to start is by perusing the leaderboards of top experts in the categories that relate to your business. Click the "see all my answers" links next to these members’ names, and look for commonalities among the answers that were chosen as best. You might even want to test the waters a bit by asking a good question or two so that you can gage the type of responses you receive. Also, if it's been a while since you established your LinkedIn profile, now's the time to dust it off and give it a polish. When you become active on the forums, it's likely that many new people will click through to your profile to qualify your expertise. Make sure you deliver a strong first impression by reviewing each area of your profile to confirm that it is complete and up-to-date. Sharpen the language you use to describe your experience and specialities so that it is precise and powerful. If you're active on Twitter or you have a blog, you can even add applications that will automatically publish your latest tweets and links to your most recent posts on your profile.

Step 2: Turn on your radar.

Once you feel comfortable with the inner workings of the Answers forum, it's time to start looking for opportunities to participate. Questions posted on the forum are divided into categories, from administration and business operations to sustainability and technology, and these broad topics are further subdivided into more specific areas of interest. Don’t try to keep tabs on every question asked. Instead, focus your efforts on the categories that are most closely related to your areas of expertise and where your prospective customers would most likely be active. A great way to streamline this process is by subscribing to the RSS feeds for your chosen categories and setting up a folder in your reader of choice where they can be collected in one location. Rather than having to waste time every day clicking around the forums to browse each category of interest to you, questions will be delivered directly to you in real time. All that's left for you to do is make a quick, efficient scan of your feeds folder once or twice a day to find a few open discussion threads where you can contribute helpful, practical advice.

Step 3: Share your expertise.

When you identify a question that presents an opportunity for you to add something meaningful to the conversation, simply click through to the corresponding discussion forum page, hit the yellow "Answer" button, compose your response and submit. There's no need for a hard-hitting sales pitch. Just talk about what you know with ease and authority. As is true throughout the social media universe, be authentic and allow your personality to shine through in your answer. While you'll want to be conscientious of your spelling and language and maintain a professional demeanor, your response should come across as friendly counsel from a trusted advisor, not an encyclopedia entry. Imagine that the person who asked the question is standing right in front of you, and keep your answer conversational in tone and free of off-putting technical jargon. Be generous with your expertise, and don’t fret about giving away inside secrets. By demonstrating your depth of knowledge and familiarity with the subject at-hand, you'll boost your chances of someone seeking you out to continue the conversation one-on-one. The more personalized you can make your response, the better. Take a few extra moments to review the profile of the person who posted the question. Use the information available to you to custom-tailor your response to their needs. You'll score extra points if you can give a specific example that is relevant and useful to them in their industry or job position. You can also supplement your answer by including links to other web content that might be helpful to anyone who would like to explore the subject further. If you publish a blog, this is an excellent opportunity to link to posts that offer more information about the topic in question. While there is an option to reply privately to the LinkedIn member that asked the question, it will serve you better to post all your answers publicly. By making your response available to anyone who might be interested in the same topic, you'll maximize your exposure to prospective customers and increase the likelihood of reaping good leads from your efforts.

Elevate your profile

As you continue to contribute to the community, your efforts will begin to compound themselves. As an active participant in the Answers forum, you'll elevate your visibility on LinkedIn and gain exposure to members who might otherwise have never had occasion to encounter your profile. Over time, if you consistently provide authentic advice that is sound and not self-serving, you'll develop a reputation as an expert in your field. People will reach out to you based on the depth of your knowledge and the generosity of time and attention that you demonstrate in your answers. Moreover, when one of your answers is selected as best by the member who posted the question, you'll receive special recognition on your profile as an expert in that category. This is a great form of peer validation – an invaluable commodity in any online community. The more best answers you earn, the higher you’ll appear on the leaderboard of experts in your category, giving you an added boost of credibility. Do yourself a favor and check out the LinkedIn Answers forum today. With over 75 million LinkedIn members worldwide, you won't run short of potential leads anytime soon.

---

Management 2.0: How to Use Social Media to Boost Productivity

Social media: it’s not just for marketing anymore

Usually, when companies talk social media, the discussion revolves around how these networks can be used to strengthen connections and facilitate communication between their brand and their customers. However, what most companies almost never consider is how social media platforms can also be used internally to strengthen connections and facilitate communication between management and employees. In fact, more often than not, the use of social media in the workplace is a hot-button topic for managers who fear the specter of distraction and idleness. So is it really possible that social media – with its reputation as the ultimate time-waster – can actually promote productivity? Let’s take a look:

Facebook

As a manager, when you think of employees using Facebook at work, you probably imagine cubicles filled with people frittering away valuable company time posting status updates, commenting on friends’ photos and playing games like Farmville. But have you considered how you could use your employees’ affinity for Facebook to your advantage to foster better internal communication? By using the “Secret Group” setting, you can create a group that is visible only to its members. This option – along with the new Group Chat feature that allows multiple people to participate in a topic thread – make Facebook a great tool for far-flung teams to use for collaboration and brainstorming.

Twitter

In the world of social media, Twitter has perhaps the worst reputation as a forum for the inane. However, it’s also an invaluable weapon in the competitive arena. Never before has it been easier to keep tabs on your competitors, your customers and the trends that are shaping your industry and business today. Following the right companies, people and media outlets creates an infinite stream of information to cull for ideas and inspiration. Encourage your employees to keep their radar up and to share interesting finds with one another, and you may just find that the seeds of your Next Big Thing spring from Twitter. In addition, consider setting up a private Twitter account for your company, selecting the “protect my tweets” option to limit the visibility of your tweets only to those you allow to follow the account (i.e., your employees). Suddenly Twitter becomes a very useful tool for broadcasting company-wide updates and announcements – particularly if you’re managing a virtual workforce whose members are scattered across a number of different physical locations.

Google+

While brand pages for Google+ have yet to be unleashed, the ability to use the platform as an internal communication tool is already here. Specifically, the Hangout feature offers a free and easy-to-use group video chat platform. From remote presentations to meetings between colleagues who are traveling to impromptu discussions – there are a myriad of potential uses for Hangouts. And since Google+ is built into the Google suite of products, it won’t be a hard sell to your employees, since chances are good that they’re already using a number of other tools like Gmail, Docs and Reader.

New tools for a new workforce

As clichéd as the saying may be, when it comes to social media and productivity, it’s time to start thinking outside the box. These are tools to be embraced, not feared. Social media networks are where people live online today. Your employees use social media; they like and are familiar with its platforms and their conventions. So if you’re looking for new tools to promote productivity, improve communication and foster innovation among the members of your team, why not start with the ones that are already an integral part of their lives? Still not sold? Just remember this: at one point email was considered a waste of company time and money…and we all know how that turned out.

---