We are the digital agency
crafting brand experiences
for the modern audience.
We are Fame Foundry.

See our work. Read the Fame Foundry magazine.

We love our clients.

Fame Foundry seeks out bold brands that wish to engage their public in sincere, evocative ways.


WorkWeb DesignSportsEvents

Platforms for racing in the 21st century.

Fame Foundry puts the racing experience in front of millions of fans, steering motorsports to the modern age.

“Fame Foundry created something never seen before, allowing members to interact in new ways and providing them a central location to call their own. It also provides more value to our sponsors than we have ever had before.”

—Ryan Newman

Technology on the track.

Providing more than just web software, our management systems enhance and reinforce a variety of services by different racing organizations which work to evolve the speed, efficiency, and safety measures, aiding their process from lab to checkered flag.

WorkWeb DesignRetail

Setting the pace across 44 states.

With over 1100 locations, thousands of products, and millions of transactions, Shoe Show creates a substantial retail footprint in shoe sales.

The sole of superior choice.

With over 1100 locations, thousands of products, and millions of transactions, Shoe Show creates a substantial retail footprint in shoe sales.

WorkWeb DesignRetail

The contemporary online pharmacy.

Medichest sets a new standard, bringing the boutique experience to the drug store.

Integrated & Automated Marketing System

All the extensive opportunities for public engagement are made easily definable and effortlessly automated.

Scheduled promotions, sales, and campaigns, all precisely targeted for specific demographics within the whole of the Medichest audience.

WorkWeb DesignSocial

Home Design & Decor Magazine offers readers superior content on designer home trends on any device.


  • By selectively curating the very best from their individual markets, each localized catalog comes to exhibit the trending, pertinent visual flavors specific to each region.


  • Beside the swaths of inspirational home photography spreads, Home Design & Decor provides exhaustive articles and advice by proven professionals in home design.


  • The art of home ingenuity always dances between the timeless and the experimental. The very best in these intersecting principles offer consistent sources of modern innovation.

WorkWeb DesignSocial

  • Post a need on behalf of yourself, a family member or your community group, whether you need volunteers or funds to support your cause.


  • Search by location, expertise and date, and connect with people in your very own community who need your time and talents.


  • Start your own Neighborhood or Group Page and create a virtual hub where you can connect and converse about the things that matter most to you.

775 Boost email open rates by 152 percent

Use your customers’ behavior to your advantage.

616 Give to get: the power of reciprocity

Give your customers real value for free, and earn their repeat business.

June 2021
Noted By Joe Bauldoff

The Making and Maintenance of our Open Source Infrastructure

In this video, Nadia Eghbal, author of “Working in Public”, discusses the potential of open source developer communities, and looks for ways to reframe the significance of software stewardship in light of how the march of time constantly and inevitably works to pull these valuable resources back into entropy and obsolescence. Presented by the Long Now Foundation.
Watch on YouTube

774 Feelings are viral

Feelings are the key to fueling likes, comments and shares.

March 2010
By The Author

Jacob Gube: Simplifying the Formula for Success

The mastermind behind Six Revisions shares his philosophy on the importance of pragmatism, purpose and passion.
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Jacob Gube: Simplifying the Formula for Success

Six Revisions The secret to the success of Six Revisions is, in fact, not a secret at all. They have a singular purpose – providing “Useful Information for Web Developers & Designers” – and they serve it relentlessly. This straightforward, no-frills approach with an emphasis on quality, comprehensiveness and usefulness is exactly what drives the popularity of Six Revisions. The site has cemented its reputation among the development and design community for publishing consistently exceptional content written by talented professionals who not only practice but have a true passion for their craft. Recently Fame Foundry had the opportunity to talk with Jacob Gube, Six Revisions’ founder and chief editor, about what it takes to build a community around content, what he’s learned along the way and what lies ahead for the Web and web development. FAME FOUNDRY: Please tell us a bit about your professional background. How did you get your start as a web developer? JACOB GUBE: I got started as a web developer by doing freelance graphic design work. It was something that just fell into my lap. Companies that I did design work for frequently also needed a website, and they’d often ask me, “Do you know someone who can get a website up for us?” Not wanting to miss out on an opportunity, I’d say, “I’ll give it a shot!” And that’s how I got my start. FAME FOUNDRY: What was your first big web development project? JACOB GUBE: In terms of scope, the first big web development project I had was for a company called Eclipse Window Tinting. They offered car window-tinting services and wanted a Web presence as a way to drive traffic to their store. The site had a MySQL database for providing estimates based on car make and model, year and window tint type with a simple web app that calculated the price. It also featured an image gallery of cars they’d tinted using the original Lightbox script to open large-scale images inside a modal window after clicking on its thumbnail, which was still pretty fresh and new at the time. FAME FOUNDRY: What do you love about web development? Is there anything about it that you don’t enjoy? JACOB GUBE: I love the idea of being able to reach people who have an Internet connection with the products that we create. It doesn’t matter whether they’re just next door or thousands of miles away, they will still be able to interface and use the things we make. I can’t think of one thing that I don’t enjoy about web development. Maybe supporting old browsers like IE6, which can be frustrating at times. FAME FOUNDRY: How did Six Revisions come into existence? JACOB GUBE: It came into existence on a whim. I was just coming off a failed start-up for a blog that would discuss news and reviews of technology gadgets – sort of like Engadget. It failed because we didn’t really have a passion for the subject, so producing content was difficult. That experience taught me one of the biggest lessons I’ve learned about business: in order to be a successful entrepreneur, you have to believe in and have passion for your product. I started Six Revisions a few weeks after that experience. I just woke up one day itching to start a blog. I asked myself, “What am I really good at? What can I write about and never be bored of?” By the end of that day, I had a site about web development and design up and running, a domain name secured and my first post published. FAME FOUNDRY: What was your goal when you started out? Did you aim for this level of popularity, or did it begin as more of an outlet for your personal interests? JACOB GUBE: Six Revisions was never about popularity, subscribership, page views or profit margins. It was a personal side project – an outlet for me to share the things I learned while working as a professional web developer. I didn’t expect people would even read the site, but I guess they liked what I had to say and kept coming back. FAME FOUNDRY: What is the origin of the name? JACOB GUBE: In graphic design, you usually have rounds of revision after you produce a design for a client, so that’s where “Revisions” came from. Web developers and designers often have to go through these revision cycles as well. The number “Six” is arbitrary; it just sounded good to me at the time. I didn’t spend too much time picking out a name. I wanted a site up. FAME FOUNDRY: What were some of the influences that helped you shape the site? JACOB GUBE: I’d say, of course, the only real design blog out at the time, which was very popular then and still continues to be today, Smashing Magazine. My earlier work, though, was influenced greatly by Samuel Ryan’s Wake Up Later as well as Lifehacker. FAME FOUNDRY: How did you know that Six Revisions was going to be big? JACOB GUBE: I didn’t know Six Revisions was going to be big. I hadn’t anticipated for the growth, and I was ill-prepared. In the beginning, I had to move web servers five times in a span of maybe three months because the demand kept increasing, and no host could withstand the type of traffic the site was getting. That’s why my newest web start-up, Design Instruct, had a much longer planning phase and better infrastructure that scales as the demand goes up. Design Instruct is the fruit of my two years of experience with Six Revisions. Couple that with an amazing business partner, my brother Isaac Gube, and we’ve witnessed growth much faster than Six Revisions. Design Instruct screenshot FAME FOUNDRY: Was there any one moment or event that you attribute as your “big break”? JACOB GUBE: Our big break was being featured on Digg for the first time. That took our traffic and subscribership from basically zero to a very sizable amount. If I were to pick one single catalyst that took Six Revisions from a hobby to a company, it’d be the Digg community. You can see how much I value Digg by looking at the layout of each post: the Digg button is the first thing you see on an article. FAME FOUNDRY: How long did you wait for that first break? JACOB GUBE:: I’d say I had to wait maybe one or two months. FAME FOUNDRY: Did you ever get impatient or doubt your chances of success in the process? JACOB GUBE: Here’s the thing: I never really had any goals or milestones that I needed to meet. I don’t think I have them now. To me, when you build a product, all you have to do is work hard on it and let your passion show, and the rest will take care of itself. I didn’t get impatient or doubt my chances because I had no aspirations to be successful. FAME FOUNDRY: You’ve said that you prefer to let things grow organically in order to allow for creativity and flexibility. How has this played out over the history of Six Revisions? JACOB GUBE: Letting things grow on their own has worked out really well for me. When you have your five-year goal-setting, your meetings about meetings, your team-building exercises and your drawn-out private beta testing, you’re wasting the time that you could be spending on making your product better. To me, building a website or web app is simple: You do it. Your users tell you what you need to work on, and you do that. This mentality has played out very well with both Six Revisions and Design Instruct because when you start with a blank slate, you let your users shape your website. Any other development philosophy besides that is guesswork. FAME FOUNDRY: What happens behind the scenes at Six Revisions? What is a typical day for you? JACOB GUBE: I dedicate most of my time to the readers and the authors, both of which are what make the website what it is. The rest of the time is spent on making sure the site is running properly. A typical day for me begins early in the morning because that’s when I’m most productive. I do most of the creative work in the morning because I’m a morning person. Little time is spent on doing anything else: I’ll quickly scan my inbox to see if there are any pressing e-mails that need my attention and respond to those. Usually, e-mails that I respond to in the morning are from authors or readers. When my productivity and creativity are waning in the late afternoon, I do the administrative work – answering e-mails that I missed in the morning, accounting, site maintenance – all the tasks that you’d consider “boring.” FAME FOUNDRY: What are some of the challenges you see in running and growing an online magazine? JACOB GUBE: The biggest challenge will always be the lack of time. There are many things you need to do but very little time to do them. You need to move quickly and make speedy decisions or else you miss your window of opportunity. FAME FOUNDRY: Six Revisions has earned a reputation for great content. Where do you draw your inspiration from, and how do you channel that inspiration into content that is in demand among the design and development community? JACOB GUBE: I get a lot of inspiration from just making websites. Many of the posts I write were inspired directly by something I was working on that day. For example, my post about clean and simple websites was inspired by working on the design for Design Instruct. I feel that I have a good grasp on what designers and developers like because I am one, so I’m able to channel that inspiration into content that people enjoy reading. FAME FOUNDRY: Is good content hard to come by? JACOB GUBE: Good content is very hard to come by, especially in the field of web design and development. That’s because being a great web developer or designer and being a great writer don’t often come in one package. So when you find people who can do both, you try and hold onto them. FAME FOUNDRY: What do you look for in good content for Six Revisions? JACOB GUBE: My definition of good content is that which is well-articulated, provides solid arguments and is written by someone who’s actually done the thing they’re talking about. When you’re inexperienced about the subject you’re writing about, it’ll show. You can spend a lot of time researching a subject, but unless you’ve actually done it, you won’t be able to write about it as well as someone who has. FAME FOUNDRY: For those aspiring to use great content to create a community around their brand, what advice would you give? JACOB GUBE: You have to start publishing great content in order to get more great content. It’s the only way you’ll attract talented writers. When they see that you’re publishing great stuff, they will want to be a part of that. FAME FOUNDRY: You’re well-known for your affinity for minimalism – a philosophy that is as apparent in your site as in your personal workspace. Do you feel this helps you from an organizational standpoint, a creative standpoint or both? JACOB GUBE: Minimalism helps me in many aspects of my work and personal life. To me, a cluttered surrounding clouds your mind. You may not know it, but you might be feeling stressed or stifled because there’s so much stuff around you. When you live a life based not on how much stuff you have, but rather on how little stuff you have, you’ll find that you have more time to spend on things that really matter. From an organizational standpoint, you don’t have a lot of stuff to organize to start with, so it’s easy to keep things in check. From a creative perspective, when you’re comfortable and you’re not bogged down by “stuff” in your environment, you can output some pretty cool work. FAME FOUNDRY: Are you still active in web development, or is your time completely dedicated to the magazine? JACOB GUBE: I’m very active in web development. I wouldn’t be able to write about it effectively unless I was. FAME FOUNDRY: How do you see the Web evolving in the next few years? JACOB GUBE: In the next few years, I’m willing to wager that you’ll see simpler and cleaner designs. I think everyone’s had enough of the loud and bright-colored, 20-large-buttons-in-your-face web designs, so there will be a shift towards simplicity, cleanliness, and more thought-out user interfaces. FAME FOUNDRY: How do you see web development evolving with mobile platforms and the iPad? JACOB GUBE: I think the mobile web development industry is beginning to pick up. More and more web developers are thinking about engineering stuff for portability and mobility. That’s partly why I think simplicity will win in the next few years. Because of the current limitations of infrastructures, mobile designs need to be lightweight. They also need to be simple because the interface is limited by the controls and screen size. FAME FOUNDRY: What are your future plans for Six Revisions? JACOB GUBE: My only plan for Six Revisions is to continue the tradition of publishing great content written by great people. That’s my one and only recipe for growth and success. Eliza MetzAs the founder and chief editor of Six Revisions, co-founder and technical editor of Design Instruct and author of MooTools 1.2 Beginner’s Guide, Jacob Gube provides both inspiration and practical instruction to thousands of peers in the web design and development community. He’s also an active web developer and designer himself specializing in front-end and PHP development – work that fuels the success of his blogs as the source of content enriched by his depth of experience. Follow Jacob on Twitter @sixrevisions.
May 2012
By Jason Ferster

Fit or Fad?: Choosing the Right Social Media Networks to Connect with Your Customers

Using the right social media tools in the right way is far more important than using every tool in the box. Here’s your step-by-step guide to identifying the sites that are the best fit for your business model, your resources and your customer base.
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Fit or Fad?: Choosing the Right Social Media Networks to Connect with Your Customers

This just in...

Pinterest is now a marketing tool for business. That is, if the chatter emanating from LinkedIn groups and marketing white papers is any indication. Yes, there are already white papers. In just over a year, Pinterest has edged its way up the Alexa rankings to claim a spot on the 50 most visited sites in the world. It has even surpassed such well-established powerhouses as PayPal, CNN, Netflix and The Huffington Post to claim its stake as the #16 most visited site in the U.S. “But what the heck is Pinterest?” you may be wondering. I’ll let this hot new social site pin it down for you: “Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes and organize their favorite recipes.” pinterest-pinboard Wait a minute…this bastion of all things bridal, bed sheets and baked goods is now big business? Really? How did this happen? And what does it mean for your business, if anything?

The quick and the dead

Social media is the new wild west of marketing…at least it often feels that way. In just the past few years, we’ve experienced a revolution in the way information about our world, our products and our customers is collected and shared. Connections are raw and direct with little room for error. As a result, it’s no surprise that 140-character faux pas from high-profile tweeters have become evermore commonplace – not to mention the number of noteworthy public scandals brought to light by social media missteps. And then there’s complexity of the social landscape, which changes like the Nevada desert – a few boulders (Facebook, Twitter, LinkedIn) surrounded by a sea of shifting sand, posing a challenge to any business to keep pace. So in this environment of constant flux, how do you remain relevant and cutting edge? How do you balance caution and agility in responding to new platforms? How do you make the most of limited resources? And who’s going to do all this posting, tweeting, +1ing and pinning, anyway? After all, not every business has the luxury of a dedicated, in-house social media guru.

Here’s the good news…

Using the right social media tools in the right way is far more important than using every tool in the box. A carefully curated approach can create stronger ties between your company and your customers while providing the greatest return on your investment of resources. Here’s a step-by-step guide for identifying those networks that are the best fit for your business model, capabilities and customer base.

1. Know where your peeps are.

For major consumer brands like Coke, Nike, Comcast and other B2C juggernauts, it’s important to be everywhere. Fortunately though, they also have the budgets and the manpower to sustain such efforts. Your brand, on the other hand, probably doesn’t need to be everywhere; you just need to figure out where it’s best to be. The key to maximizing the value of your social media efforts is knowing where your customers live online. Just as with all marketing efforts, success starts with knowing your audience, their habits and preferences. If the type of customer you serve isn’t likely to be active on Twitter, there’s no need for you to invest your time there. On the other hand, if your target is young moms, up-and-comer Pinterest is probably a great place to connect with these individuals. Pinterest-Alexa Don’t be afraid to stop investing resources (human or monetary) in poor performers. For example, I work for a consulting firm that manages enterprise software projects for utilities. Because the corporate culture of these types of companies tends to evolve very slowly, many of our prospects were still blocking employee access to Facebook and Twitter until just recently. So, historically, those outlets have offered our firm little lead-generation value. However, nearly everyone I meet has a LinkedIn profile, so our firm has a strong presence there, with many of our staff actively involved in LinkedIn groups. Find where your people are and join the conversation.

2. Align social media with your business model.

Every social media site has its own strengths and benefits, so it’s up to you to determine which ones best enable you to showcase and promote your products or services. Full-platform sites like Facebook and Google+ offer the greatest flexibility and the broadest audience, but there may be others that can better serve your unique marketing goals. For professional photographers, sites like Flickr and Instagram make it easy for people to discover and share your work. They’re also where you’re most likely to connect with people who are passionate about great photography. On the other hand, sites like Groupon, Yelp, Zagat and Foursquare are built around local deals and local reviews. If you’re a brick-and-mortar shop, these sites can help boost your traffic – the kind that walks through the door with cash to spend. Consumer products – especially those that are design or taste oriented such as fashion, housewares and tech gadgets – are likely to perform well on sites like Pinterest that let users curate collections of things they like. And if you’re in a B2B business, LinkedIn and Jigsaw are great sites for building your network and working leads while Q&A sites like Quora and Focus offer a platform to showcase your expertise and build trust with prospects by answering questions posted by the community.

3. If you show up, come ready to engage.

With social media, you get back in proportion to how much you give. If your company makes the commitment to join a community, you must be prepared to become an active an engaged participant in it. You can’t expect your tribe to accept you and – more importantly – follow your lead if you’re not willing to put in the work to contribute something of value to their community on a consistent and ongoing basis. It may take a while to gain momentum, but as you get to know a community’s values and style of interaction, your sphere of influence and the marketing capital that comes along with it will grow steadily. Fame Foundry friend Gary Vaynerchuck lives on Twitter. He has over 900,000 followers and can stir a mass of them to action at will. I have experienced this phenomenon firsthand, having watched (and participated) in amazement as Gary went on a one-day Twitter binge to push his book The Thank You Economy to the number one spot on Amazon on the day it was released. Although he did not hit number one on the bestsellers list, he did make it to number six…and number two on the “Hot New Releases” list…and number one on the “Movers & Shakers” list, increasing his sales by over 200,000% within 24 hours. vaynerchuk-thank-you-economy That’s the power of becoming an integral part of a community, a leader of a tribe that speaks and is listened to. What kind of blitz for your business could you create with 500, 5,000 or 500,000 followers?

4. Don’t be lazy.

When you post new content on one site, it’s awfully tempting to syndicate – or rebroadcast – it everywhere else. For example, it takes no effort at all to republish your Twitter feed to your Facebook Page or LinkedIn profile. It’s so easy, and there’s no harm in doing it, right? Not necessarily. Your Facebook fans might not appreciate having their news feeds cluttered with your tweets and retweets. And LinkedIn isn’t necessarily the right venue for all the casual exchanges you might participate in on Twitter. It’s a right time/right place/right manner thing. Let’s be clear: I am not saying that you should post content in only one place. I am saying that it is best to adapt that content to the needs, expectations and etiquette of each community. You must shape and massage your content to make it relevant to both the platform and the people. For example, let’s say your business is hosting a special event. You can live-tweet the event as it unfolds, publish a recap of the highlights on your company blog, post pictures from the event on Facebook (particularly if you’re “tagging” participants in the photos), make the presentation slides available on LinkedIn or SlideShare and host follow-up discussions on a proprietary business forum site. You’re still getting great social media mileage from this one single event. But by tailoring your content to the interests and preferences of each community, you’ll give people a reason to follow you in more than one place while preventing information burnout for those who already do.

5. Don’t overlook the easy targets.

Some social sites truly are “set it and forget it,” giving you invaluable exposure while requiring relatively little active involvement. These are reference and review sites for which the benefits of being represented far outweigh the minimal monitoring requirements. If you’re a local business, be sure to keep an eye on word-of-mouth review sites like Yelp and Zagat. Make sure the information listed about your company is accurate. Check in bi-weekly or monthly to see how reviews are fairing. Respond to negative feedback in order to make things right.

A more difficult but highly rewarding option is to establish a Wikipedia entry for your company. While there are a few hurdles you must overcome in order to make this happen, the benefits are tremendous. In addition to further legitimizing your company in the public eye, a Wikipedia entry is a great way to secure a prominent position in Google search results – no sponsored-listing dollars required.

It's not easy, but it is worthwhile.

The underlying principle for all of these tips is that you must put your customers and prospects first. Serve their needs, promote their interests and conform to their expectations of conduct. Share your time and expertise generously and give your fans good reason to like and share your brand and products with their friends. It all comes down to this: to use social media effectively to promote and grow your business, you must find the right fit and then work hard to fit in.