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Tuesday, 28th January, 2014 | Source: Forbes | Category: Marketing and Trustcasting

How “Less-Bad” Food Marketing Is Attracting Millennial Parents

Today’s food marketer are facing a huge challenge: never before have these brands been so heavily researched and scrutinized; yet, the reality for today’s parent is being crunched for time, facing picky eaters and needing to get dinner on the table. This is where brands like Coca-Cola are finding a marketing sweet-spot by giving Millennial parents a “less bad” option that helps them cut nutritional corners while still feeling okay about their decision.

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