Fame Foundry - A Charlotte Website Design and Marketing Firm

Thursday, 3rd July, 2014 | Source: Social Media Today | Category: Marketing and Trustcasting

How Do We Measure the Value of Content? A Look at Coca-Cola

How do we measure the value of content?  Given the amount of money many brands are currently sinking into content, this would seem to be a pretty important question to answer — especially since the conventional ways for measuring the value of content are not really designed to work in this new world where the brand positions itself as a publisher or media organization, producing forms of online magazine.

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