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Wednesday, 13th January, 2016 | Source: Fast Co. Design | Category: Marketing and Trustcasting

Can Packaging Design Make You Feel Better About Eating Fast Food? McDonald’s Hopes So.

Beginning this month, McDonald’s is phasing in new bags, cups and boxes that embody a less-is-more mantra. The company’s packaging may be going on a diet, but is that enough to convince customers that positive change is afoot?

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