Fame Foundry - A Charlotte Website Design and Marketing Firm

Tuesday, 11th May, 2010 | Source: ClickZ | Category: Marketing and Trustcasting

The Four Pillars of Building Instant Trust Online

Success in converting prospects to customers online first requires overcoming a steep challenge: building trust within mere seconds in the absence of face-to-face interaction. From aesthetics to mechanics to testimonials, every aspect of your website must be shaped to provide reassurance to your visitors that you are someone they want to do business with. Tim Ash offers practical tactics for building trust with customers by focusing on four key areas of the design and functionality of your site: appearance, transaction, endorsement and social proof.