Monday, 17th May, 2010 | Source: The New York Times | Category: Marketing and Trustcasting

Off the Shelf: When Marketing Becomes Almighty

The New York Times reviews The Age of Persuasion: How Marketing Ate Our Culture, which traces the history of advertising – from the invention of the telegraph in 1844 to the Burma-Shave billboards of the 1920s to the democratization of marketing in today’s Information Age – and how it has become so pervasive that it is the single defining element of our modern era.