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Friday, 16th March, 2012 | Source: Mashable | Category: Off-beat

Is This the Best Start-Up Launch Video Ever?

Swagger, sight gags, bear costumes and a CEO that’s not afraid to poke fun at himself and his product: is it any wonder this video from LA-based start-up Dollar Shave Club racked up over 3 million views in its first week on YouTube?

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