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Thursday, 26th July, 2012 | Source: Luxury Daily | Category: Trends

Consumers Want to Engage with Retail Brands via Mobile

A brand’s responsiveness is highly important to consumers, with more than 4 in 5 saying they would like to engage with brands through mobile or social channels if there were a payoff. But the survey by Empathica also found that while consumers are using mobile devices to try to communicate, they believe brands are not listening or are unresponsive to the feedback they receive

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