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Wednesday, 6th February, 2013 | Source: Direct Marketing News | Category: Marketing and Trustcasting

One Less Day to Mail; One Less Day to Market

The U.S. Postal Service plans to stop Saturday mail deliveries in August, cutting about $2 billion from the struggling service’s annual losses. While direct mail marketers may need to tweak campaigns, online retailers shouldn’t see a change since packages will continue to be delivered six days a week.

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