What are You Doing to Move the Chains?

Football is a game of yards.

Talent is scouted out and recruited. It’s not just about creating an army of superstars but also achieving a balancing act of strength and weakness. Teamwork is essential. Individuals must come together and function like gears in a machine to achieve the goal. If even one part is out of sync, the best-laid strategy will break down quickly. No single player – no matter how skilled – can advance without the cooperation and support of the other 10 men on the gridiron. Discipline is the mantra of the team. The fundamentals are never taken for granted. They are practiced and reinforced and sharpened with rhythmic and unfailing consistency. The hard work of training and conditioning is done in blistering heat, driving rain and freezing cold. Film is studied. Strategy is debated, refined, challenged and retooled. Tactics are meticulously planned and plotted in playbooks. The competition is scrutinized to identify advantages and vulnerabilities. All of these acts are performed in the quest to gain yards, because those yards add up to wins, and victories add up to championships.

Business is a game of yards, too.

These yards aren’t measured by hashmarks on a field but by the trust cultivated in your customers and your community. Just like in football, it’s up to you to create opportunities to advance down the field. It starts with making sure you have the right players on the field – ones who not only have the skill set needed to execute the plays but the vision to see the field and react to unforeseen challenges when necessary. Teamwork is not just a warm-and-fuzzy HR concept but a critical element of success. Your employees must believe in their stake in the ultimate goal and take full ownership of executing their routes without fail to minimize the chances of blatant mistakes and errors that result in costly setbacks. Yards must be earned one at a time through the demonstration of good values, honest communication and commitment to service.Discipline can never be abandoned. The process of building trust is challenging and never-ending. It can’t be accomplished by writing a check or putting up an empty facade. These yards must be earned one at a time through the authentic demonstration of good values, honest communication and commitment to serving your customers and their needs. Vigilance to strategy must be a constant. When innovation is absent, when tactics do not evolve, when shortcuts are taken, the cost is missed opportunities and lost yardage while your competitors advance on your goal. All of these acts must be performed to gain trust, because that trust yields a stronger community around your brand, and a growing community paves the way to owning your market. Find the right talent, cultivate good internal synergy, remain vigilant in serving your tribe and refine and sharpen your approach, and you’ll create opportunities to grow your business. By contrast, if you allow team spirit to fall by the wayside, become complacent, stick only with old, familiar marketing tactics and fail to lead your tribe, you’ll be watching your competitors sail across the goal line while you scramble to catch up.

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Tune In To Success: The Fame Foundry Podcasts are Now Live

If you follow our magazine, you’re undoubtedly familiar with Fame Foundry’s mantra: The rules for getting and keeping customers have changed. New channels of communication have paved the way for business to engage directly with people, and as a result, the old ways of marketing have been rendered ineffectual. In an economy driven by the consumer, loyalty is no longer a commodity that can be bought rather than earned, and trust has become the new currency of business. As the specialists in intelligent marketing and web development, Fame Foundry is dedicated to helping you navigate the challenges of the new competitive landscape. Our latest endeavor – The Fame Foundry Podcast and Fame Foundry Daily Tips for Business Growth – offers a convenient new way to get the information you need to stay ahead in today’s marketplace.

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The Fame Foundry Podcast

Each month Fame Foundry spotlights the people and companies who are leading the way in setting trends and redefining how business is done today. Learn from their example how you can launch yourself ahead of the competition. In the first installment of the series, Gary Vaynerchuk – the Web’s pioneer of personal branding – joins Fame Foundry’s Jordan Drake for a candid conversation about what it takes to thrive in today’s world of business. A bona fide social media celebrity, Gary transformed his family’s small local shop into a national wine empire and cultivated a following of more than 100,000 for his daily video blog, Wine Library TV. While he is widely recognized for his trademark charisma and unfiltered authenticity, the interview reveals the lesser-known principles driving his success: his unshakeable work ethic, relentless hustle and true dedication to building relationships with fans.

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Fame Foundry Daily Tips for Business Growth

In a marketplace that is ever-changing, you either get ahead of the curve or fade into obscurity. Broadcasting every weekday, Fame Foundry delivers the intelligence you need to stay on top of your game. Gain a competitive edge in just a few minutes a day with our tips, tactics and practical advice on modern marketing and trustcasting, website design, traffic growth and promotion, social media, efficiency, creative ideas, business trends and more. Highlights for the month of February include how-to’s on:

• Creating a culture around your brand
• Avoiding the cardinal sin of website design
• Building a powerhouse website
• Separating SEO fact from SEO hype
• Innovating to turn happy customers into loyal customers
• Putting your website to work for your business
• Improving your business metrics to maximize your time and resources
• Understanding Web culture as a means of getting to know your customers better
• Removing obstacles to sales
• Turning a great idea into a great success

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What are you waiting for?

The Fame Foundry Podcast and the Fame Foundry Daily Business Growth are available now on iTunes. Subscribe today. You’ll thank us later.    

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