- August 22nd, 2011 | Source: Fast Company | Category: Marketing and Trustcasting
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Facebook is the New Nielsen Family
The Nielsen Company has partnered with Facebook to develop a new service called the Online Campaign Ratings system, which is designed to measure brand advertising online by identifying which demographics are viewing each ad.
- August 18th, 2011 | Source: Bnet | Category: Marketing and Trustcasting
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Three Rocks for Your Slingshot When You’re Up Against Goliath
To take down the bigger competitors in your market, remind your prospect what it’s like to be a relatively minor customer for a giant company, point out common myths about the industry and make the decision simple.
- August 16th, 2011 | Source: The Washington Post | Category: Marketing and Trustcasting
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Businesses Find They Can’t Grow Without Branding
In an era of changing business models and social media-magnified customer feedback, companies must pay careful attention to branding – and rebranding, when necessary.
- August 11th, 2011 | Source: Business Insider | Category: Marketing and Trustcasting
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When Nike Stopped Selling Shoes and Started Selling Fitness
The Nike brand has been built over decades of marketing aimed at making the Nike name synonymous with athletics, fitness and health through messaging, product development and celebrity athlete endorsements.
- August 9th, 2011 | Source: USA Today | Category: Marketing and Trustcasting
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Handling Phone Messages is a Key Part of Business
A phone call is often the first point of interaction a prospective client has with your business, so make sure everyone is your organization is trained on how to use the phone system and how to handle calls in a way that reflects your brand values and commitment to customer service.
- August 1st, 2011 | By The Author | Category: Marketing and Trustcasting
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Playing for Keeps: 11 Ways to Create Customers for Life
Your business can’t live without your customers, so make sure they can’t live without you, either.
- August 1st, 2011 | Source: Fast Company | Category: Marketing and Trustcasting
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Does Paying Top Dollar for Domains Still Make Sense in the Age of Apps?
Securing a prime dot-com website domain remains an important marketing and branding objective for any start-up.
- July 29th, 2011 | Source: Business Insider | Category: Marketing and Trustcasting
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20 Ventures That Convinced Lots Of Strangers To Give Them Hundreds Of Thousands Of Dollars
Crowdsourcing is changing the game for start-ups, giving aspiring entrepreneurs access to raise seed capital from those who will be their future customers and fans.
- July 25th, 2011 | Source: Entrepreneur | Category: Marketing and Trustcasting
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Three Things to Keep in Mind When Scaling a Business Quickly
Zynga CEO Mark Pincus: “Articulate to your employees where the business is headed, and set values everyone should commit to as a community, and in turn hold each other to in order to set the business on that path.”
- July 20th, 2011 | Source: Entrepreneur | Category: Marketing and Trustcasting
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Small Business Lessons from Netflix’s Pricing Debacle
Business growth can’t always be accomplished without overcoming a few growing pains, but these strategies can help lessen the impact on your loyal customers.
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