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Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

  • How to Measure the Effects of a Social Marketing Strategy

    Blendtec’s “Will It Blend?” videos have racked up 181 million views, winning the company 440,000 YouTube subscribers and 85,000 Facebook “likes.”

    But how does all this social buzz translate into sales? The company uses Google Analytics to gauge social referrals and tracks coupon codes to measure social conversion rates.

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  • Separating You and Me? 4.74 Degrees

    The rise of social networks has reduced the number of degrees of separation between any two people.

    According new research data just released by Facebook and the University of Milan, it’s now possible to move from one person to another anywhere on the planet in an average of 4.74 friend-to-friend steps.

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