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Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

  • Social Media Can’t Replace Marketing

    Social Media Today makes a case for why even the best social media strategy will fail without the support of a strong foundation in other areas of business growth, such as marketing, branding, public relations and SEO.

  • Apple Introduces “Ping” Music Social Network

    Today Apple announced its foray into social media with Ping, a network designed to promote music discovery. Accessible through iTunes on the desktop, iPhone and iPod touch, Ping allows members to keep tabs on what their friends are listening to as well as to follow their favorite artists for the latest news on concert appearances and releases.

  • Social Media Grows Up

    Twitter co-founder Biz Stone shares practical advice for using social media platforms effectively to define your brand and deliver better customer service.

  • Social Media Expert? Yah, Right!

    Sharon Markovsky takes a tongue-in-cheek look at the many personalities who label themselves “social media experts” and separates the ones who are all talk from the ones who truly have something to say.

  • A Field Guide to Using Facebook Places

    Mashable has compiled a helpful basic primer that tells you what you need to know to get started using Facebook Places, a new feature that enhances the world’s most popular social network with location-based functionality.

  • Twitbird: A Twitter Client for the Best of Us

    American Express OPEN Forum’s Guy Kawasaki reviews Twitbird, an app designed for iPhone and iPad that offers a simple and efficient way to manage your Twitter activity while on the go.

  • 10 Ways to Avoid Being a Facebook Jerk

    Rise to the Top covers 10 common Facebook pitfalls to avoid in order to ensure that you make the most of the platform as a channel for finding information, networking and sharing your content without risk of alienating your fans and customers.

  • Seven Characteristics of Social Media Influencers

    The number of followers or fans you have on any given social media platform is not an accurate indication of your level of influence in and of itself. Rather, as Marketing Tech Blog explains, influence is a product of being engaged in relevant conversations consistently and frequently enough to build a reputation and ultimately achieve conversions.

  • How to Talk to the Press About Your Company

    While there are many channels that allow you to talk directly to your customers, there is still value in garnering the attention of traditional media outlets and the perceived legitimacy offered by third-party coverage. Inc. explains why it’s important to do your homework, organize your thoughts, map out your key talking points and be authentic when talking to reporters in order to make the most of your opportunity to enhance your business and its reputation.

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