Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

  • The 10 Best Brand Channels on YouTube

    YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard, which ranks the highest performing channels based on factors such as watch time, repeat viewers, likes and shares to gauge which brands have the most active fan bases.

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  • 6 Ways User-Generated Content Can Double Your ROI

    Medtronic Diabetes’ Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program. Read on to discover how to apply their best practices to get the most out of user-generated content for your brand.

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  • Selfies Suck!

    Social media has represented one of the all-time greatest power grabs ever by the individual. We (The Crowd) control the message. But the selfie is the antithesis of that. It spits in the face of the power of the collective voice and turns everything into a world of ME, ME, ME.

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  • The Best Brand Mascot Twitter Bios

    There is a peculiar corporate species on Twitter, one that hovers somewhere between endearing and off-putting, corny and genuinely amusing. It can come in peanut shape or with bunny ears or as a dollop of chocolate. It is the company mascot with its own Twitter feed.

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  • Five Tactics to Take Charge of Your Online Reputation

    It’s a lot more expensive and difficult — sometimes impossible — to clean up a reputation after negative comments appear online than it is to be proactive. Here are five keys to taking control of your brand’s online reputation before it takes control of you.

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  • 4 Big Ideas on How to Manage Your Online Persona

    Through Facebook, Twitter, LinkedIn, and other online sites, it’s not just friends and family that are able to track your highs and lows over the years. Current and potential professional power players also have access to your life story.

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