Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

  • Americans Say Ads Are Honest But Media Isn’t

    A report released by market research firm YouGov found the American public’s faith in the ads they see has grown over the past few years, just as trust in mass-media news, government and other institutions sinks to new lows.

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  • Podcasts Face Advertising Hurdles

    About 17% of Americans over the age of 12—around 46 million people—listen to at least one podcast each month, up from just 9% in 2008, according to estimates from Edison Research last year. But while the popularity of podcasts is on the rise, many big-name advertisers are still wary about committing serious portions of their marketing budgets toward the medium.

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  • Super Bowl Revenues In 2016 Could Top $400 Million

    With commercials priced at almost the $5 million mark for a 30-second commercial, the big sport event on CBS on February 7 could hit more new record levels for advertising revenue. Overall, Super Bowl ad pricing has grown 76% in 10 years, generating $2.38 billion in total network ad sales.

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  • The Oxford Dictionaries Word of the Year 2015 Is…

    For the first time ever, the Oxford Dictionaries Word of the Year is a pictograph – officially called the “Face with Tears of Joy” emoji. Other contenders that made the shortlist were “sharing economy,” “on fleek,” “Dark Web” and “lumbersexual.”

  • The Rise of the Super Viewer and Why Advertisers Should Care

    Through the rapid adoption of new viewing options like binge-watching and time shifted viewing, a new type of consumer has risen: the Super Viewer. Instead of one platform competing with another for attention and time, Super Viewers actually consume more content throughout the day across multiple devices versus single platform users.