As the exclusive carrier for the iPhone in the U.S., AT&T has found itself in the midst of a PR nightmare of its own making.
Social media isn’t the magic bullet some would lead you to believe. But a little common sense goes a long way toward turning the promise of social media into reality.
People follow people, not companies. Cultivating a fan base and creating rich relationships with your public require that you drop the corporate mask and be a real person.
Don’t let the seeming simplicity of this social media platform lead you into unseen traps.
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