masthead

Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

Featured Articles

Page 2

  • article thumbnail

  • CRO and SEO: SEM Civil War

    Search engine optimization and online marketing are nothing more than a waste of resources if you’re not converting visitors into customers. Kate Morris of SEOMoz gives a primer on conversion rate optimization (CRO) and details a few useful examples for coupling SEO and CRO.

  • article thumbnail

  • 39 Examples of Minimalist Web Designs

    Minimalist website design is both a challenge and an art form. Executing this type of design successfully requires restraint, precision and attention to detail. The result is a clean, elegant site that is not only pleasing to the eye but also easy to navigate, since all nonessential elements are stripped away and only the most fundamental features remain.

    You the Designer showcases 39 examples of the most beautiful minimalist website designs on the Internet.

  • article thumbnail

  • 10 Reasons Your Competitor Has Double Your Blog Subscribers

    When it comes to your blog, creating consistently high quality content that is relevant to your audience is only half the job. Even the best content is nothing but wasted effort if no one is reading it.

    Lisa Barone details 10 tactics for improving the visibility of your blog and the usability of your RSS feed to make it easier for people to find your content and become members of your community.

  • article thumbnail

  • Apple, Microsoft Hit Midlife as Fresh, Frumpy

    As the two of the biggest tech giants celebrate their respective birthdays, their brands reflect the differences in their evolution. For the time being, Microsoft still holds the edge on market share, but Apple is closing the gap with aggressive product development and great marketing.

  • article thumbnail

  • 5 Things That Don’t Work on Facebook Pages (and 5 That Do)

    Creating community around your brand is a critical element of today’s successful marketing, and social media sites like Facebook are powerful tools for building relationships with your customers when used effectively. Aliza Sherman explores the reasons why people become fans and offers some helpful guidelines for cultivating and nurturing a strong following on Facebook.

  • article thumbnail

  • White Space: Companies Advance When They Allow for Innovation

    Adam Hartung of Forbes explains how companies – even those as large as Microsoft, the most influential technology company of the twentieth century – stop growing when they forgo innovation and begin simply protecting territory.

    By contrast, companies like Google and Apple have made significant gains by implementing systems that expedite the process of innovation. They promote the development of new ideas, assign “white space” teams to those ideas and give them carte blanche to create solutions and bring them to market quickly and efficiently.

    The lesson here is that even small start-ups and near-bankrupt companies can topple the largest competitors as long as they remain dedicated to innovation and the aggressive pursuit of growth markets rather than fixated on defending their share of established markets.

  • article thumbnail

  • Apple Reveals Upcoming Features in iPhone OS 4.0

    Today Steve Jobs and company revealed the next generation of iPhone and iPad software enhancements. This news comes less than a year after the release of iPhone OS 3.0 and mere days following the launch of the iPad on April 3.

    Among the many new features that iPhone (and iPad) OS 4.0 will offer are:

    • Multitasking apps
    • Ability to organize apps in folders
    • Revamped Mail application with unified inbox
    • iBooks on iPhone
    • Social-gaming network (”Game Center”)
    • Built-in advertising network (”iAd”)

    This latest OS is slated to be available to iPhone users this summer and will be coming to the iPad in the fall.

  • article thumbnail

  • How Toyota Helped Digg Itself Out of Trouble

    In the midst of its recent public relations fiasco, Toyota needed a way to educate consumers and begin rebuilding their trust. Using today’s PR, the carmaker turned to Digg to tap into the conversations that it saw happening around its brand and engage with its customers on a human level. Noreen O’Leary reviews how Toyota has leveraged transparency to transform crisis into opportunity.

  • article thumbnail

  • The Case, and the Plan, for the Virtual Company

    There was a time when the only virtual companies were start-ups that could not afford to maintain office space. Today, telecommuting is becoming increasingly common as companies chose to shed their physical offices, enjoying reduced operating costs and better employee morale as a result. The editorial staff of Inc. recently conducted a month-long experiment in working remotely. Here they share their experience with going virtual and the advantages and disadvantages they discovered along the way.

« Older Entries
Newer Entries »