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Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

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  • Mastering Tribe Marketing

    In today’s marketplace, those who rule their tribe own their market. However, leading the tribe requires you to forego the old rules of marketing in lieu of following the principles of trustcasting.

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  • Facebook Users Spend More Than 25 Hours Online Monthly

    Online Media Gazette reports the findings of a recent Nielsen Online study which revealed that Facebook users spend more than triple the amount of time online as non-Facebook users. These results point to a division in behavior between those who use the Internet primarily for social engagement and entertainment and those who use it mostly as a productivity tool.

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  • Where Social Media Meets Cause Marketing

    In a trust-based marketplace, consumers want to do business with companies that demonstrate a passion for improving more than their own bottom line. SmartBlog on Social Media presents six cause marketing success stories and the lessons that can be learned from brands that are profiting while also promoting the greater good.

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  • The Gradual Disappearance Of Flash Websites

    The feud between Apple and Adobe over Flash is really a symptom of a greater problem. As Smashing Magazine explains, there are many reasons why Flash is slowly ceding ground to Web standards as the weapon of choice for developers seeking to create a rich user experience.

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  • Six Myths About Macs in the Enterprise

    CIO takes a critical look at some of the concerns – from cost to software to support – that cause managers and IT departments to resist allowing Macs in the business environment.

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  • Google Places: All Up In Your Business

    Fast Company reviews the new features available to help companies connect with prospective customers now that Google’s Local Business Center has become Google Places.

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  • Off the Shelf: When Marketing Becomes Almighty

    The New York Times reviews The Age of Persuasion: How Marketing Ate Our Culture, which traces the history of advertising – from the invention of the telegraph in 1844 to the Burma-Shave billboards of the 1920s to the democratization of marketing in today’s Information Age – and how it has become so pervasive that it is the single defining element of our modern era.

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  • Mobile Web Will Supersede Desktop Internet By 2015

    With the proliferation of mobile devices including smartphones, tablets, e-readers, GPS systems, gaming systems and wireless home appliances, it’s no secret that mobile Web use is on a sharp incline. Within a week of being released, the iPad alone accounted for 5 percent of all mobile Web consumption. Based on the current growth rate, a new report from Morgan Stanley projects that Web consumption via mobile devices will overtake desktop browsing within the next five years.

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  • Inside Best Buy’s Customer-Centric Strategy

    Today’s consumers have more choices and more information than ever before, and as a result, today’s marketplace is more competitive than ever. To survive, businesses cannot focus solely on providing a top quality product or service but rather must also ensure that they are delivering viable solutions to the problems their customers face in their day-to-day lives. Harvard Business Review offers a case study illustrating how this approach has helped Best Buy to succeed while competitors like Circuit City have fallen by the wayside.

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