Fame Foundry put the principles of trustcasting to work for Hospice & Palliative Care of Iredell County, creating multiple platforms to help them forge strong ties to the community they serve.
The feud between Apple and Adobe over Flash is really a symptom of a greater problem. As Smashing Magazine explains, there are many reasons why Flash is slowly ceding ground to Web standards as the weapon of choice for developers seeking to create a rich user experience.
The Customer Collective offers a comprehensive step-by-step guide to help you boost your conversions by sharpening your content and fine-tuning your delivery style.
CIO takes a critical look at some of the concerns – from cost to software to support – that cause managers and IT departments to resist allowing Macs in the business environment.
Rynoweb offers a quick primer for Foursquare including how it works, why it’s so popular with your customers, what it can do for your business and how to get started.
Fast Company reviews the new features available to help companies connect with prospective customers now that Google’s Local Business Center has become Google Places.
The New York Times reviews The Age of Persuasion: How Marketing Ate Our Culture, which traces the history of advertising – from the invention of the telegraph in 1844 to the Burma-Shave billboards of the 1920s to the democratization of marketing in today’s Information Age – and how it has become so pervasive that it is the single defining element of our modern era.
With the proliferation of mobile devices including smartphones, tablets, e-readers, GPS systems, gaming systems and wireless home appliances, it’s no secret that mobile Web use is on a sharp incline. Within a week of being released, the iPad alone accounted for 5 percent of all mobile Web consumption. Based on the current growth rate, a new report from Morgan Stanley projects that Web consumption via mobile devices will overtake desktop browsing within the next five years.
Today’s consumers have more choices and more information than ever before, and as a result, today’s marketplace is more competitive than ever. To survive, businesses cannot focus solely on providing a top quality product or service but rather must also ensure that they are delivering viable solutions to the problems their customers face in their day-to-day lives. Harvard Business Review offers a case study illustrating how this approach has helped Best Buy to succeed while competitors like Circuit City have fallen by the wayside.