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Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

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  • Tim Ferriss: Public Speaking – How I Prepare Every Time

    The author of The 4-Hour Workweek offers helpful, straightforward advice – from drinking two Diet Cokes beforehand to organizing your content around clearly defined, actionable takeaways – that will help you feel more confident in front of any audience.

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  • The Four Pillars of Building Instant Trust Online

    Success in converting prospects to customers online first requires overcoming a steep challenge: building trust within mere seconds in the absence of face-to-face interaction. From aesthetics to mechanics to testimonials, every aspect of your website must be shaped to provide reassurance to your visitors that you are someone they want to do business with. Tim Ash offers practical tactics for building trust with customers by focusing on four key areas of the design and functionality of your site: appearance, transaction, endorsement and social proof.

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  • Infographic: SEO FAQs – A Visual Guide

    SEO is a highly complex and often misunderstood practice. This helpful infographic maps some of the most commonly used SEO tactics and their value in improving search rankings.

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  • The Entrepreneur’s State of Mind in 2010

    This infographic from Fast Company offers a revealing profile of today’s entrepreneur. Among the most interesting findings: 70 percent are men, 50 percent are between the ages of 26 and 35, over half are Mac and iPhone users and 44 percent report that the reason driving them to start their business was seeing “an opportunity to make something great.” Perhaps most surprisingly, 82 percent report an optimistic outlook for 2010

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  • Examples of Social Media Use to Market Mother’s Day

    USA Today examines several national brands, including E-Trade, Teleflora and iVillage,  that are using social media-based contests and special offers centered around Mother’s Day to promote community building – both by enticing new followers and by re-engaging existing members.

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  • 6.8% Of All Business Internet Traffic Goes To Facebook

    Online Media Gazette reports the findings of a study conducted by the Network Box analyzing 13 billion URLs used by businesses in the first quarter of 2010. Results indicate that Facebook attracts more business Internet traffic than any other site, followed by Google, Yimg, Yahoo and DoubleClick.

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  • 19 Mobile Apps to Put You in Front of More Customers

    With mobile Web use on the rise, it is more important than ever to be in your customers’ pockets – from creating a mobile-friendly version of your website to tapping into mobile ad networks. Small Business Trends reviews 19 tools designed to help keep your business accessible and growing on the mobile Web.

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  • How Much is Your Twitter Account Worth?

    This nifty tool calculates the dollar value of any Twitter account, taking into consideration age, notoriety, number of followers and social media reach.

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  • The Fold: Correlation Between Attention and Scrolling

    Online Media Gazette offers a great example of a study that illustrates the relationship between scrolling and the level of user engagement. As expected, the results show that harnessing message and motivation is of prime importance above the fold. However, it’s also worthwhile to note that scrolling isn’t inherently problematic – and is, in fact, preferable to page refreshes – when the content lends itself to being presented in an expected, repeatable fashion.

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