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Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

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  • Targeting Social Media Influencers to Boost Traffic and Sales

    Research has shown that one percent of a site’s audience typically generates 20 percent of its traffic through content sharing. Mashable tells you how to set your online marketing efforts on fire by identifying and motivating these core evangelists.

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  • 4 Questions To Ask Of Your Mobile Site

    If you just assume that your website is accessible and usable on mobile devices, you might be saddling a rapidly growing user base with a highly unsatisfying experience. Small Business Trends identifies four fundamental factors that you can use to evaluate your site’s current performance and begin the process of optimization for mobile browsing.

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  • To Win the Sale, Win Your Customer’s Heart

    As the Harvard Business Review demonstrates, earning the trust of your customers through small but meaningful personal gestures is a more effective route to sales success than a hard-hitting pitch.

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  • iPhone 4 Could Be a Game Console, a Golf Coach – What Else?

    The new features offered on the iPhone 4 – the gyroscope, front-facing camera and high definition video recording – present a new world of possibilities for app developers. Fast Company predicts the emergence of a highly evolved class of apps that will have serious business implications, from improving the delivery of health care to creating efficiencies in engineering and construction.

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  • Seven Insights for Collaboration

    In today’s marketplace, collaboration is not a luxury, it’s a necessity in order to keep ideas flowing, promote ongoing innovation and maintain a competitive advantage. Financial Post offers seven keys to successfully harnessing the power of the creative resources within your organization.

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  • What Are the Overlaps Between CRO and SEO?

    With all the hype surrounding SEO, there is great emphasis on investing resources in improving search ranking and increasing traffic. However, there is little discussion around the quality of the experience once a user reaches your site.

    FutureNow makes a case for why it is critical to focus first on conversion rate optimization (CRO) in order to make the most of your traffic building efforts by ensuring that your site has the necessary tools in place to convert prospects into customers efficiently.

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  • New Events for Entrepreneurs and Growing Companies

    Small Business Trends offers an overview of the conferences and webinars offered in June covering marketing and business growth topics such as social networking, Facebook, Twitter, e-mail marketing and more.

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  • WWDC Update: Apple Unveils iPhone 4

    Following weeks of speculation and unprecedented leaks, Apple CEO and co-founder Steve Jobs kicked off the annual Worldwide Developers Conference today with the introduction of the iPhone 4, which will arrive in stores on June 24. The latest incarnation of Apple’s mobile juggernaut will include several groundbreaking features, including FaceTime video calling, crisp 960-by-640 resolution Retina display, multitasking and HD video recording capabilities.

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  • Building a Better Burger? Try Social Listening for Product Development

    Using KRAFT Foods as a case study, Nielsen Wire explores how the conversation that is taking place organically on social media sites every day can be tracked, analyzed and applied to ensure that your product or service offering is a good fit for the needs and passions of your tribe.

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  • Growth Pains: Keeping An Ideas Culture Alive As Head Count Grows

    Smallbiztechnology.com demonstrates how businesses can implement technology-based solutions to harness the power of good ideas, foster collaboration and promote innovation even as the organization outgrows the ability to engage in company-wide meetings.

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