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E-mail marketing is a practical and economical tool small businesses can use to build relationships with customers. Small Business Trends details 30 affordable, easy-to-use applications, including some that offer sophisticated customer data tracking to create customized campaigns.

Good business networking is about more than making new connections; it’s about maintaining and strengthening those connections over time. In this article fromĀ American Express OPEN Forum, Ben Parr explains why it’s never too late to re-engage with old contacts and provides five useful tips for opening the lines of communication.

In Smart Business Stupid Business, authors Diane Kennedy and Megan Hughes answer many of the financial and administrative questions that entrepreneurs commonly encounter in the process of starting and running a business. They also offer advice for implementing a solid foundation of structure, purpose and systems that can stand the test of time and even survive an economic downturn.