Small Business Trends offers sound advice for choosing a business name that will stand the test of time. One area that is particularly important in today’s marketplace is how your chosen name will translate online to a domain name that’s SEO-friendly, e-mail addresses that are easy to spell and social media identities that are not already claimed.
Online Media Gazette examines the three-way battle for dominance in the technology industry. As the infographic demonstrates, each of the contenders has its own strengths and its own agenda, with Microsoft trying to keep computing tied to the desktop, Apple pushing users toward mobile devices and third-party apps and Google driving everything to the cloud.
Have you been looking for ways to reach more customers and prospects with your e-newsletter? VerticalResponse Marketing Blog shares more than two dozen tactics that you can use to expand your mailing list at little or no cost.
Inc.’s Maisha Walker reviews eleven cardinal sins of blogging that will drive away your hard-won readers, from unoriginal or irrelevant content to poor community management.
Your FAQ page can be a valuable asset in earning customers’ trust, establishing your authority and prompting visitors to explore other areas of your site. OPEN Forum offers some helpful tips for making the most of this often-overlooked resource.
To create a work environment where collaboration thrives, the first order of business is ensuring that your company’s policies and processes are aligned to incentivize your employees to work together rather than compete against one another.
The swift and high-profile demise of the Microsoft Kin offers an important lesson on why it’s critical to be in touch with today’s Web-centric culture in order to survive. With its lack of third-party apps, the Kin simply couldn’t compete in a market where consumers expect unlimited on-the-go news, entertainment, productivity and more from their mobile devices.