According to a study published recently by the Pew Research Center for The People & The Press, small business received a higher positive rating than any other type of institution covered in the survey, which included large corporations, banks, technology companies, colleges and universities and the national news media.
Do you feel intimidated by or self-conscious about promoting your business? Certainly you are not alone. The New York Times examines the psychology behind this aversion and provides a motivational new way to think of marketing – not as tooting your own horn but as helping others achieve their own goals and dreams.
Small Business Trends reviews more than two dozen affordable services that make it possible for you to host your own webinar using only commonplace office equipment such as a webcam and computer microphone.
For online retailers, it’s not uncommon for 50 percent or more of shoppers to abandon their shopping cart before finalizing their purchase. UX Booth offers helpful tips for refining your checkout process to remove obstacles that make customers second-guess their decision to buy and prevent them from completing their transaction.
Seth Godin examines the evolution of micro-magazines – digital, short-form publications that serve as the voice of tribes with highly specific interests – and prognosticates why this niche-driven format will be the final nail in the coffin of traditional print media.
Small Business Trends reviews more than 30 highly affordable and easy-to-use tools you can use to create compelling presentations that help you educate your customers and boost your success in closing sales.
Smashing Magazine offers helpful advice for how to apply structure and priority to your creative process in order to ensure that your next great idea comes to fruition rather than withering on the vine due to lack of focus in execution.