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Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

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  • Americans Fed Up But Like Small Businesses

    According to a study published recently by the Pew Research Center for The People & The Press, small business received a higher positive rating than any other type of institution covered in the survey, which included large corporations, banks, technology companies, colleges and universities and the national news media.

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  • Why Some Owners Are Shy About Marketing

    Do you feel intimidated by or self-conscious about promoting your business? Certainly you are not alone. The New York Times examines the psychology behind this aversion and provides a motivational new way to think of marketing – not as tooting your own horn but as helping others achieve their own goals and dreams.

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  • 10 Ways to Avoid Being a Facebook Jerk

    Rise to the Top covers 10 common Facebook pitfalls to avoid in order to ensure that you make the most of the platform as a channel for finding information, networking and sharing your content without risk of alienating your fans and customers.

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  • 26 Conferencing Tools

    Small Business Trends reviews more than two dozen affordable services that make it possible for you to host your own webinar using only commonplace office equipment such as a webcam and computer microphone.

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  • Stopping Shopping Cart Abandonment

    For online retailers, it’s not uncommon for 50 percent or more of shoppers to abandon their shopping cart before finalizing their purchase. UX Booth offers helpful tips for refining your checkout process to remove obstacles that make customers second-guess their decision to buy and prevent them from completing their transaction.

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  • Micro Magazines and a Future of Media

    Seth Godin examines the evolution of micro-magazines – digital, short-form publications that serve as the voice of tribes with highly specific interests – and prognosticates why this niche-driven format will be the final nail in the coffin of traditional print media.

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  • Seven Characteristics of Social Media Influencers

    The number of followers or fans you have on any given social media platform is not an accurate indication of your level of influence in and of itself. Rather, as Marketing Tech Blog explains, influence is a product of being engaged in relevant conversations consistently and frequently enough to build a reputation and ultimately achieve conversions.

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  • 33 Highly Useful Presentation Tools

    Small Business Trends reviews more than 30 highly affordable and easy-to-use tools you can use to create compelling presentations that help you educate your customers and boost your success in closing sales.

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  • Five Tips for Making Ideas Happen

    Smashing Magazine offers helpful advice for how to apply structure and priority to your creative process in order to ensure that your next great idea comes to fruition rather than withering on the vine due to lack of focus in execution.

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  • How to Talk to the Press About Your Company

    While there are many channels that allow you to talk directly to your customers, there is still value in garnering the attention of traditional media outlets and the perceived legitimacy offered by third-party coverage. Inc. explains why it’s important to do your homework, organize your thoughts, map out your key talking points and be authentic when talking to reporters in order to make the most of your opportunity to enhance your business and its reputation.

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