Featured Articles
Your business can’t live without your customers, so make sure they can’t live without you, either.
Page 2

If your budget doesn’t have room for pay raises, instead consider having frank conversations with your employees about what will keep them motivated in lieu of additional pay and what types of professional skills they’d like to develop further.

In contrast to crowdsourcing, co-creativity focuses on the quality of ideas generated rather than the quantity.

It’s no longer enough for managers to look only at margins, payroll and other conventional metrics to determine how to steer the course of their businesses.
Today’s most successful companies have found ways to measure the human dimensions of business, including client delight and employee satisfaction.

The Nielsen Company has partnered with Facebook to develop a new service called the Online Campaign Ratings system, which is designed to measure brand advertising online by identifying which demographics are viewing each ad.

According to author Mark Stevens, there are four fatal flaws that will doom any company to failure: rudderless leadership, laxity in customer service, slavish adherence to conventional wisdom and complacency about innovation.

To take down the bigger competitors in your market, remind your prospect what it’s like to be a relatively minor customer for a giant company, point out common myths about the industry and make the decision simple.