Whether you love or hate Google’s new logo, you will do well to take heed of what it portends for how brand identities must evolve in today’s multi-screen, multi-device world.
Rather than trying to out-spend, out-market and out-advertise your competition, outsmart them by demonstrating to your customers that you’re more in touch with their wants and needs.
Before you execute your next big promotion, here’s what you can learn from Amazon’s Prime Day to position your campaign for success.
For the first time ever, the Oxford Dictionaries Word of the Year is a pictograph – officially called the “Face with Tears of Joy” emoji. Other contenders that made the shortlist were “sharing economy,” “on fleek,” “Dark Web” and “lumbersexual.”
Users want individual experiences when they interact with devices, but how do you design an interface that might be vastly different for each user?
Through the rapid adoption of new viewing options like binge-watching and time shifted viewing, a new type of consumer has risen: the Super Viewer. Instead of one platform competing with another for attention and time, Super Viewers actually consume more content throughout the day across multiple devices versus single platform users.